With the strong promotion of wind power giants' internationalization strategy, such as Sinovel and wind technology, the pace of going out of China's wind power equipment industry has been accelerating. Shi Lishan, deputy director of the New Energy and Renewable Energy Division of the National Energy Administration, said in an exclusive interview with reporters that after years of cultivation and development, China’s wind power equipment industry has possessed world-renowned scale advantages and technical strengths, and the time has come to mature in the international market.
Shi Lishan said that actively participating in the international market competition is the only way for China's wind power equipment industry to become stronger and stronger. However, he also believes that the internationalization of China's wind power equipment companies cannot be smooth. It should take into consideration the multiple difficulties and obstacles from the international political environment and the market environment. The pace of going global must be positive and more stable.
Giant hair force wind power equipment industry international speed
Although the wind turbines made in China quietly went out of the country as early as two or three years ago, the number of exports was limited. The largest single was Sinovel’s export to the Indian market in 2009, with a total of only 10 wind turbines. Shi Lishan told reporters, but in 2011, giants of wind power equipment companies represented by Sinovel and Goldwind began to exert their full force. China's wind power products have begun to enter the international market in batches and have a significant impact on the global wind power industry.
Perhaps based on this, 2011 was known as the first year of the internationalization of China's wind power equipment industry by industry experts.
Taking Huarui Wind Power as an example, it announced in mid-April 2011 that it had signed a strategic cooperation agreement with the Greek PPC Power Company. According to the agreement, the two sides will jointly develop a 200-300 MW wind farm and an offshore wind farm in Greece, with a total cooperation of up to 450 million euros. Sinovel Wind also announced that it will establish a wind turbine production base in Greece.
In mid-July, Mainstream RenewablePower, a leading wind farm operator in Europe, issued the first news that Mainstream and Huarui Wind Power signed a strategic cooperation agreement with a contract value of EUR 1.5 billion. According to the agreement, the two sides will jointly develop, construct and operate 1000 MW wind power projects in Ireland in the next five years, and wind power generators will be provided by Sinovel Wind Power. Hua Gang, Senior Vice President of Wind Power, Tao Gang, confirmed that this is another major development made by Sinovel Wind Power in international business development, and it is also the largest single list of domestic wind power companies to expand overseas markets.
In late September, Sinovel renewed its news that it signed a contract with Desenvix, a Brazilian renewable energy power generation company. Sinovel will supply 23 sets of SL1500/82 wind turbines for a 34.5 MW wind farm in Brazil's Sergipe region. According to the agreement, Huarui will deliver all wind turbines by the end of this year.
At the same time, the internationalization of Goldwind, another wind power manufacturer in China, has begun to accelerate. According to the introduction of Wuhan Iron and Steel Technology Chairman Wu Gang, as early as the beginning of 2008, Goldwind Technology spent 41.2 million euros to acquire a 70% stake in Germany VENSYS Energy Corporation, which began its international layout.
On January 4th this year, Goldwind announced that it has signed a wind power equipment supply contract with Zhongshui Consultant International Engineering Co., Ltd. to provide 34 sets of 1.5 MW straight to its contracted Ethiopian first wind farm project Adama Wind Farm. Drive permanent magnet wind turbines.
On September 19, Goldwind announced in Beijing that it will invest 200 million U.S. dollars to build a wind farm in Illinois. The total installed capacity of the wind farm is 109.5 megawatts, and all the gold wind 1.5MW direct-drive permanent magnet wind turbines are planned to be used. It is expected that the project will be completed in June next year.
In addition, domestic wind power machine manufacturers such as Xiangdian, Mingyang Wind Power, United Power, Dongfang Steam Turbine and Aerospace Wanyuan announced that they will accelerate the pace of internationalization. Among them, Mingyang Wind Power said it will use South Africa, India and Latin America as the top targets for going out; United Power plans to build a complete machine manufacturing base and several fan blade plants in Africa and the United States before 2015, and Establish R&D center.
At the same time, a group of wind power component suppliers also began to point overseas. Among them, Zhangjiagang Hailu Ring Forgings Co., Ltd. relying on its own technology to produce wind power flange, has begun large-scale export to Europe and the United States market.
The trend of the wind equipment industry to go out when the time is ripe
Analysis of the reasons for the rapid pace of China's wind power equipment industry going out, the industry believes there are three reasons:
First, from the perspective of the international market environment, the development of renewable energy and the development of a low-carbon economy have become global consensus. The international wind power development market has broad prospects. Han Shuwang, deputy dean of China Academy of Launch Vehicle Technology and chairman of Aerospace Wanyuan International (Group) Co., Ltd., told reporters that for a long time, the global installed capacity of wind power has maintained rapid growth. Especially after the Japanese earthquake caused a nuclear power plant leakage accident, wind power became the first choice for developing clean energy in many countries. According to the latest statistics from the World Wind Energy Association, global wind power increased by 22.9% year-on-year in the first half of 2011. Among them, European and North American markets showed strong growth, especially in Eastern Europe such as Romania, Poland, Croatia and Estonia. The emerging markets in the rest of the world, such as Venezuela, Honduras, Dominica and Ethiopia, also began to grow. Pay attention to the development of wind power.
Secondly, from the perspective of the domestic market environment, after years of rapid development, China’s wind power industry has become more rational after entering the 12th Five-Year Plan. The growth of wind power installations has slowed down. At the same time, excess production capacity of wind power equipment has intensified competition among manufacturers. Reduced, have turned their eyes to overseas. The sharp decline in the average profit rate in the domestic market has forced companies to reduce their unit cost by strengthening management, thereby gaining cost advantages that are more competitive in the market. Hua Gang, senior vice president of wind power Tao Gang said that, on the contrary, foreign countries, especially in developed countries, the fan industry's profit margin is relatively high, which provides Chinese wind power equipment companies to enter the overseas market to provide the impetus.
Thirdly, from the perspective of the Chinese wind power equipment industry itself, after the cultivation and development in recent years, several large-scale wind power enterprise groups with international competitiveness in terms of scale strength and technological innovation have formed. This point is the key to the maturity of China's wind power equipment industry as many experts say.
Let me talk about scale strength. According to a survey report released by MAKE, a well-known consultancy in Denmark, among the top 10 wind turbine manufacturers that entered the 2010 global fan market share, manufacturers from China actually occupied 4 seats. Among them, Sinovel Wind Power ranks the 2nd in the world, Goldwind ranks 4th in the world, and Dongfang Steam Turbine and United Power are ranked 7th and 10th respectively. Morton Keller, executive director of the agency, said: The rapid rise of Chinese manufacturers is changing the pattern of the global wind power industry.
Say technological innovation. From scratch, from small to large, in just a few years, China's wind power equipment companies have developed a leap-forward development path of introduction, absorption, digestion, and innovation, and they have formed a representative of Huarui Wind Power and Goldwind Technologies. The wind turbine manufacturing giant has completely independent intellectual property rights and R & D and innovation system. In the field of wind power equipment production, a group of innovative companies such as Zhangjiagang Hailu Ring Forging Co., Ltd. was born.
Shi Lishan emphasized: In particular, in recent years, high-power unit R&D, wind farm operation experience under various extreme conditions such as low wind speed, high altitude, and extremely low temperature, etc., Chinese wind power companies have acquired strong international competitiveness. .
Regarding the development of high-power wind turbines, an industry source said that several years ago, some international wind power suppliers entering China had promoted kilowatts in China by virtue of their monopoly position in the field of megawatt-class large fans. The unit is trying to make China take the lead in re-installing small wind turbines and reloading large wind turbines in China. Huarui Wind Power has taken the lead in launching the first batch of wind power generators with complete independent intellectual property rights of 1.5 MW in China through independent research and development and technological innovation. It also developed 3MW, 5MW and 6MW wind turbines, not only breaking the monopoly of foreign wind power giants, but also allowing them to grow rapidly and have the strength to enter the international wind power market.
The resistance is not small The Chinese wind is blowing all over the world
In just a few years, the Chinese wind power equipment market has transformed from import to export. The gorgeous turnaround led by wind power giants such as Sinovel and Goldwind has naturally attracted many domestic and foreign audiences. Some foreign media exclaimed: China has become a new force in the global wind energy industry and poses a challenge to European and American wind power equipment manufacturers.
At the same time, Sinovel, Goldwind and other companies have not concealed their ambitions.
If not successful in the Americas and Europe, Huarui is not a global company. Our goal is to win the number one spot in the world. Han Junliang, chairman and president of Sinovel Wind Power, said that in the future, the company's international market share should reach 30% of the company's sales and move toward the 50% target. Wu Feng, chairman and chief executive of Goldwind Technologies, also stated that in the next three to five years, Goldwind's overseas business revenue will strive to reach 30% of the company's total revenue.
Regarding this, as the government official responsible for the development of the wind power industry, Shi Lishan maintained a unique calm when interviewed by the reporter of the “Economic Information Dailyâ€. He said: It must be recognized that although China's equipment manufacturing companies have enjoyed rapid growth in global market share and have occupied 4 seats in the world's top 10 sales, most of our market space is at home; although it is currently entering the international market, The time is ripe, but we should see that there will be many difficulties and obstacles on the road to internationalization.
Shi Lishan believes that, on the one hand, from the perspective of the international political and economic environment, due to the financial crisis and other factors, trade protectionism in some Western countries has been aggravated, setting up heavy barriers for Chinese exports in particular, and manufacturing in China has become the biggest victim; On the other hand, from the perspective of the competitive environment in the international market, the export of wind power equipment in China still faces many criteria such as standard certification, project financing, product quality management, and after-sales service. From this, he called the Chinese equipment manufacturing companies go abroad as an international expedition.
China's wind power manufacturing companies seem to have long realized the difficulties and obstacles in the international expedition. In order to break international trade barriers, they quietly promoted localization strategies and built production bases overseas. It is understood that Sinovel has established subsidiaries in the United States, Canada, Spain, Australia, Brazil and other countries; after establishing its production base and R&D center in Germany, Goldwind has established subsidiaries in Australia and the United States. In project financing, they chose to go hand in hand with the National Development Bank. In terms of international standard certification, Sinovel established a working group that meets international standards and paved the way for the internationalization of products.
In particular, for the transformation of China's wind power equipment industry from speed to quality that has been strongly promoted in recent years, international wind power personnel have highly praised it. According to the "Financial Times" report, Madsen, head of BTM, a Danish-based wind industry consulting company, said that the quality of (products) is only a matter of time. Once China decides to do something, they will act immediately and this process is going on.
Madsen said: There is no doubt that China (wind power) producers will enter the European and American markets.
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