Cooperation between Fujian and Taiwan will promote the transformation and upgrading of the ceramic industry to enhance competitiveness

China's three major ancient porcelain capitals and one of the birthplaces of ceramic culture in Dehua County, Fujian Province, recently signed an agreement with the Taipei City Urban Environment Research Society. The two parties will cooperate in the integration of Dehua’s ceramic industry with creative culture and sightseeing tourism industry. Ceramic industry transformation and upgrading.

According to the Dehua County government, the county signed an agreement with the Taipei City Urban Environment Research Institute on entrusting the formulation and guidance of the implementation of the “Dehua County Ceramic Cultural and Creative Industry Development Plan”. According to the agreement, the project will be launched on February 1, 2011. The Taipei City Urban Environment Research Institute will conduct a comprehensive in-depth investigation and analysis of the Dehua ceramics industry, cultural elements, and tourism and tourism resources. And is responsible for the implementation of guidance and guidance, in order to guide the Dehua ceramics industry from the traditional manufacturing type gradually to the development of cultural and creative industries, promote the transformation and upgrading of Dehua ceramics industry, and increase the influence and competitiveness of Dehua ceramics.

Dehua is one of the birthplaces of Chinese ceramic culture. It is also known as “China's Three Ancient Porcelain Capitals” in Jingdezhen, Jiangxi and Fuling in Hunan. Dehua Kiln is a representative of the “civil kiln”. Dehua Ceramics once sailed across the sea as the main product of the “Maritime Silk Road” and became famous at home and abroad.

Dehua County and Taiwan’s ceramic industry town – Yingge across the sea. Yingge Porcelain started from thick porcelain and experienced the development stage of accepting foreign OEMs. At present, Yingge Porcelain has completed the transformation and upgrading, and has a strong sense of innovation. The added value of products has been greatly improved.

“Taiwan ceramics industry is very strong in international expansion. Products can be integrated with cultural customs in other parts of the world. There are both Chinese traditional styles and abstract art concepts. Overseas sales and marketing experience is very rich. This is Dehua’s ability to “learn” from Taiwanese counterparts. 'The place.' Dehui County Party Committee Li Huiyue said.

Li Huiyue said that at present, Dehua porcelain firing technology has been included in the first list of national non-material cultural heritage protection, has a high reputation in the international community, Dehua white porcelain has been protected by the national geographical indication products. The cooperation between Fujian and Taiwan in the ceramic industry will achieve mutual benefit and win-win results.

In recent years, Dehua and Taiwan have used porcelain as their medium, and interaction and docking have become more frequent. In 2008, Dehua held a special porcelain exhibition in Jinmen, attracting the attention of many Taiwanese merchants and collectors. Subsequently, the “China? Dehua Ceramics Appreciation Exhibition” began to enter the island of Taiwan and was exhibited in some cities in Taiwan.

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