Deep observation: how wide is the width of the custom wardrobe

After nearly 10 years of development, the overall wardrobe has also gradually developed from the beginning of the small supporting industries of the sliding door into an independent industry in the furniture industry. And now it is not growing, and the market is very large. The concept of “home customization” advocated by it has had a major impact on the entire home building materials industry. With the acceptance of the concept of “holistic home” by consumers and the constant change of individualized demands, the furniture customization industry has developed rapidly. From the previous overall cabinets to the current overall wardrobe, customized products and specialized services have gradually been consumed. Approved, and the overall wardrobe industry has gradually begun to replace the home improvement company's hand-made, becoming the mainstream of home design solutions.

The whole wardrobe allows you to design your home in the style of every home. Some people like to dress their homes magnificently and enjoy the glory of life. Some people like to decorate their homes so that they can be a relaxing haven. Some people like innovative designs and label all their furniture with personalized labels. ... Regardless of which style design, wardrobe is one of the most important furniture, and its decorative effect is the most obvious. In other words, what kind of wardrobe determines what kind of style.

Nowadays, a custom wardrobe has emerged on the market. A custom closet means a wardrobe that can be tailored to individual requirements. "One hundred people have a hundred custom wardrobes." When the room has been completely renovated, what kind of furniture needs to be added in order to deploy its own style? It's time to customize the wardrobe. No matter how much intelligence or intelligence you have, you can play it out and design your home!

Custom closet, also known as the wall closet, wardrobe, cloakroom, etc., in the 80s of last century has become one of the necessary furniture in the European and American families. In China, although the development of custom wardrobes is still in the initial stage, as people's living standards continue to improve, custom wardrobes are increasingly becoming an essential part of modern home decoration. Custom closet can be tailor-made, but also environmental protection, fashion, professional and other characteristics, will be destined to become a consumer hot spot in the next few years, home wardrobe.

There is no competition for competition. How wide is the custom-built wardrobe? At present, there is no concept of a custom-built closet. Since 2001, the founder of the Sofia brand based on the needs of Chinese consumers, has introduced SOGAL closet door products into China. Based on the design concept of digesting and absorbing sliding cabinets, the founders effectively combined the advantages of sliding doors in closets, hand-made wardrobes, and finished wardrobes. The company's wardrobe design company developed innovative custom wardrobes and opened China. The curtain of custom wardrobe development.

With the development of several years, the advantages and features of customized furniture have become more and more obvious - customization, reasonable planning space, and factory production, ensuring the quality of the entire product, functionality and comfort is more and more obvious, consumers are more and more Recognize the industry. With the recognition and acceptance of consumers, the product line of custom closet becomes more and more mature and more and more perfect. However, judging from the current industry development situation, custom wardrobes have not yet formed a large-scale industry competition pattern. Some emerging small brands are not professional enough in terms of technology and management mechanisms, and the quality, service, and price levels of custom wardrobes are uneven. The market has a large degree of dispersion and low degree of industry standardization. Overall, there are not many well-known brands in the industry, and consumer awareness of products is generally low, which, to a certain extent, also restricts the speed of development of the industry.

One is the choice of substrate. The base materials used in traditional hand-made furniture are mostly wood core boards and veneer boards. Many products such as wood core boards and veneer boards on the market are low-grade, and it is difficult to achieve compliance in environmental protection and anti-deformation. The tailor-made overall wardrobe is more environmentally friendly E0 melamine cyanide board, through the factory opening, edge sealing, row hole, assembled, refused to use a higher methanol containing glue and paint, its lines clear, Moisture proof, anti-deformation, strong wear resistance, high environmental protection.

The second is the production process. How is the process level of a cabinet? Edge sealing is extremely important. Manual edge sealing is neither strict nor tidy. Factory production greatly improves and improves the fine workmanship and craftsmanship of the workmanship. Greatly shorten the time, all the crafts are all in one go in the factory, can be finished to install on the spot short time. In order to ensure that the sealing process is tightly sealed and smooth, coupled with a variety of convenient and stylish hardware, and cleverly combined to give the concept of more human-oriented home, our living space becomes more harmonious and comfortable.

The third is the price. As far as the current market conditions are concerned, the price of furniture made by oneself to buy materials is higher than that made directly from the manufacturers of big brands. Some people may ask, why is it cheaper to customize than woodworking? Because the big brands use the group purchase in the procurement, plus the production of factory-built mass production lines, the cost is greatly reduced. The merchants who specialize in the whole wardrobe are seeking quantity, not a single high amount of profit, so the custom-made ratio is less Cost-effective.

The fourth is life. From the perspective of long-term service life, customized products are better than finished products. Many materials or designs used in finished products are not in place. The pursuit of beautiful appearance, like some finished bookcases, shoes cabinets, will occur when the door is worn out or the plate is deformed for a long time. It is an experienced designer who will consider meticulous points in ergonomics and mechanics! The cabinets made are relatively strong.

The potential of custom-built closets is still limited. The industry is still required to practice internal strength as the latest professional field in the home industry. In recent years, the custom closet market has attracted the attention of many other home categories and brands. Data shows that in China only, custom wardrobes The market has a huge market space of several hundred billion yuan each year. The next step in the development of the wardrobe industry has become the common reflection and voice of many wardrobe companies. How to become the “star” industry in the home industry is also an issue that people in the industry want to explore.

Nowadays, housing prices remain high, which can be described as "inching up the housing." Nowadays consumers are demanding more and more storage functions. Although there are many kinds of finished furniture on the market, the customer's internal structure of furniture is limited by the type of the room. The special requirements of traditional finished furniture are difficult to completely solve. With the gradual increase in consumer demand, according to the specific needs of customers to their "tailored" custom wardrobe industry quickly became popular.

Although the development of custom wardrobes only started in 2002, the market capacity is increasing. Experts predict that the custom closet market in China will have a “blowout” phenomenon in the next 3 to 5 years. In the next five years, China will have a market capacity of 29 million sets of custom-built wardrobe furniture, with an average of 5.8 million sets per year. If the average is 30,000 yuan per set and the wardrobe accounts for 60% of the cost, there will be only a wardrobe every year. 400 billion yuan of market space.

Reporters in the supermarkets saw that despite the absolute advantage of the traditional wardrobe or occupiers from the sales situation, the custom wardrobe has received the attention of both the industry and consumers. With the development of the industry, custom-made wardrobes are not “rich”. The exclusive person." Due to the competition in the market, many front-line brands have already put down their shelves. The price is only about 20% more expensive than a small brand, and ordinary consumers can afford it.

"I think the current consumer concept of consumption is becoming increasingly rational, from the previous blindly believe in advertising, and later went to the store to understand the performance of the product, and now to know the brand in detail from the Internet, investigate word of mouth, this series of changes explain the customer's The consumer mentality is becoming more and more rational.” said Hao Lai, general manager of Tianjin area.

Now people are getting more and more diverse in their access to information. Not only can they get feedback from friends and family, they can also find effective information on the Internet. Now, both merchants and consumers are paying more and more attention to the network. The establishment of a brand image depends not only on the high quality of products and the high quality of services, but also on the praise of the masses of consumers.

From the perspective of saving money, if the manufacturer's product quality, service reputation is very good, then custom furniture is a good deal.

Conclusion:

The whole wardrobe has been in China for less than 10 years, but now it has formed a sub-industry. In recent years, as Chinese consumers have begun to pay attention to the overall living art in home consumption, people like to add more to their homes. With more independent creativity and features, the bedroom as the core of life, wardrobes and walk-in closets will be increasingly favored by Chinese families. Analysis of industry experts pointed out that the overall wardrobe industry is undoubtedly the Chaoyang industry in the next decade, and the furniture industry's most growth potential stocks.

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