Internet marketing will lead the future of home building materials industry

The home building materials industry is now emerging with new vocabulary in channel construction. In the first three months of 2011, Nanjing's property market experienced a sharp decline in both subscription volume and trading volume compared with previous years. However, its downstream home building materials industry benefited from the promotion of different thematic marketing, but the market performance was very impressive. Analyze the reasons for the formation of the "Icefire and Two Heavy Skys" phenomenon. Many home building and building materials enterprises who attended the "Home Furnishing Zhisheng Sharon" dialogue talked arrogantly. On the one hand, the market was not affected by the upstream industry for the time being. On the other hand, it benefited. In the scale of corporate marketing channel innovation and construction.

According to the person in charge of the Temajia Furniture Operations Department, “Jinsanyinsi” was the usual vocabulary used by the real estate home industry to describe the peak season of the market. The person in charge of Temajia also said: In March 2011, the Nanjing property market and the downstream home building materials industry market appeared to be in a situation of “Icefire”. On the one hand, the real estate industry is affected by a series of severe new policies. The volume of orders and transactions have fallen sharply compared with previous years. On the other hand, the home building materials market has benefited from theme marketing and has performed in a theme activity after another. Not bad.

For the following market forecast, some industry experts believe that the Nanjing home improvement market will change greatly in the next one to two years. “This is not only the impact of the upstream industry market, but also part of the policy impact of 'enhancing the proportion of fully-furnished houses.' However, I am optimistic about the future development of the US Court, because the company’s brand and quality are getting better and better, and marketing channels are invested. The older it is, the higher it is.” Among all kinds of marketing channels, the benefits brought by online marketing are increasingly prominent. Therefore, he will continue to stick to this part and gradually increase it.