The world's top hardware tool factory OEM production of Chinese tool brands

In 1997, 23-year-old Wu Xianfa established his own factory in Linhai, Zhejiang. Although the company was as small as a workshop, the customer asked him for a “national standard” product. Wu Xianfa was inspired by the customer and registered "EXPLOIT Development". He is the 8th category of hardware tools trademark. In 1999, he obtained the registered trademark of “EXPLOIT Development” and entrusted more than 300 factories in the country that can meet the national standard to OEM hardware tools. At the same time, he also registered the company’s brand EXPLOIT in more than 60 countries around the world. There are more than 20 kinds of patented products, and the products are sold in more than 90 countries and regions. There are more than 20 franchisees in the international market.

At this stage, Wu Xianfa’s strategy of buying the country to sell the world is to buy hardware tools from OEMs all over the country and sell them to the world. With the realization of the strategy, the company has also completed the transformation and relocated to Yiwu to establish the Development Hardware Co., Ltd. and become a professional hardware and tool enterprise integrating design, development, production, brand management and marketing.

In 2010, there were two things that profoundly influenced Wu Xianfa. Yiwu Mall Group puts forward the strategy of “buying the world and selling the world”, which is to import famous and high-quality goods from around the world. Through Yiwu, it is sold to all parts of the country and sold around the world. This new idea allows Wu Xianfa to reconsider the object of commissioning OEM. At the same time, Yiwu Network Traders Association explained to him that the development of the online goods brand at Taobao Mall was at the right time, which prompted Wu Xianfa's idea of ​​selling high-end hardware tools for OEM production in the world's top factories on Taobao.

In recent months, the number of these products will reach over 2,000 product specifications. Among them, German OEMs have wire cutters, needle-nose pliers, and screwdrivers, Japan's OEM organic maintenance tools, UK-branded torque wrenches, industrial saw blades, Italian OEM locks, U.S. OEM instruments, There are knives for Swiss OEM, and industrial scrapers for Israeli OEM.... “In the next five years, we will build our own EXPLOIT brand into an international brand, and the products produced by OEM will reach tens of thousands of product specifications. In short, the world's famous manufacturing companies, I will talk about OEM. The goal is to make it globally, sell it globally, buy it globally, sell it globally." Wu Xianfa said so boldly.

Why do you want foreign factories to OEM? Wu Xianfa said that these countries are all countries whose industrial base is a hundred years old. The quality of their products is high-end, professional, and they are all industrial-grade products. They can be used for the maintenance of professional and high-tech equipment such as nuclear power plants and power plants. Manufacturing tools for high-tech products. He said, "Hardware tools are just like the aircraft industry and the car industry. We will use German tools to recognize the German quality."

Is the market for high-end hardware tools mature in China? Wu Xianfa said, “I’m positioning like this. China’s consumer goods market is growing stronger in the current global market. Mercedes-Benz, BMW and other luxury goods are flocking to China. High-end products in hardware tools have yet to come in. We want I firstly entered the market, and I also learned through market research that China’s nuclear power plants, power plants, and power stations must use high-quality professional tools, and they still need to send people to purchase abroad. Yiwu International Trade City opened an import commodity hall, comprehensive reform of small commodities. The launch of the pilot project was another opportunity we encountered and our company’s globalization strategy was launched.”

How to sell high-end products globally, Wu Xianfa said that currently it will pass two major channels, one is the import hall of Yiwu International Trade City, and the other is an online shop. Simply put, what Wu Xianfa has to do is to make the world's top factories produce "EXPLOIT development" products, and then sell the whole world from Yiwu International Trade City and sell the whole China from Taobao Mall.

Wu Xianfa believes that although the world’s top factories that commissioned OEM production also have their own brands and can enter the Chinese market, their cost of sales will be high. The retailing of development tools in China will all be realized online. Therefore, the development tools are also online goods brands. Their online prices will be much lower than foreign brands of the same quality.