The clothing store is the first point of attracting customers, so its decoration will directly affect the business of the store. With the recent years, the decoration of clothing stores is more diversified. In addition to the intrinsic lighting color, its external style is also very important. Next, Xiao Bian introduced the clothing store decoration design guidelines and clothing store decoration techniques for everyone.
Clothing store decoration design guide
1, pay attention to color control
The color control in the clothing store is an important factor in the design of the clothing store decoration. Effective color matching can motivate consumers to be attracted, and then walk into the clothing store, and then feel the charm of the clothing brand, and thus the consumer's emotional factors are sublimated. Ultimately inspire consumers' desire to buy.
2, pay attention to lighting effects
Through the effect of lighting, the aesthetic value of the clothing store can be improved, and the sense of space can be changed at the same time, so that the clothing store can look warm and harmonious. The lighting layout and mix, combined with the brand style, the actual situation of the clothing store to consider, highlight the clothing store itself and the manufacturing atmosphere, give consumers a harmonious shopping environment.
3, pay attention to the rest area settings
How to set up a rest area in a clothing store will leave a good impression on consumers because it is an intimate approach. Usually, consumers will be very tired if they go shopping. If there are lounges in the clothing store, they can sit down and relax while shopping for clothing. They will help the selection of the next clothing and they can also increase consumption. The time spent in the clothing store allows consumers to buy their favorite clothes.
4, pay attention to the fresh air
The odor in the clothing store is also a factor that affects the consumer's shopping mood, so there must be no bad smell in the clothing store. Because bad smell or some irritating smells can make people feel irritated and lose their interest in shopping. Good smells will make consumers feel good and they can calm down and choose clothes slowly. product. Therefore, it is necessary to spray some refreshers in the clothing store to remove odors, but it is not appropriate to use fresh agents excessively.
Clothing store decoration skills
1, contrast color with. That is to say, use cool colors to warm up the color, for example: use red clothes to set off the red clothes, use blue clothes to set off the yellow clothes, and put on a mattress, do not let the cold and warm colors each take up 50%, preferably about 3:7. The proportion is more appropriate, pay attention to the interspersed cold and warm colors.
2, the rational use of "living models." The Purchasing Guide in the store is a live model of the clothing. Which style they will wear will sell which style, which is a good way to reduce inventory.
3, clothing store decoration with the same color. The same color clothes put together will give people a very comfortable feeling, the importance of the use of color in the design of the store knowledge of the same color with the same style, the same length not to put together, so as not to make people feel like a warehouse .
4, time must be in place. Take women's wear as an example. Generally, they are full-time ladies on Mondays, Tuesdays, Wednesdays and Thursdays. This way, some fashionable, higher-priced, and uniquely styled clothes can be placed in the living area and worn on models. On Friday afternoons, Saturdays and Sundays, most of the shoppers are women who usually go to work. It is best to hang medium-priced clothing on the living area and on models.
5. Appropriate use of living areas in clothing store renovations. The so-called living area is the area that is the easiest to see first in the direction of people flow, and vice versa. Put your own style on the live zone, put another style in the dead zone, which can greatly increase sales.
6, store display should have a sense of rhythm. Do not put the color system too rigid, the left side of the store is cold, the right side is too incongruous with warm colors, and the rhythm of warm and cold matches.
7, the number of models to control. Some clothing store decoration operators believe that models are more likely to show results, put a lot of models in their own shops, but it will have the opposite effect, people feel that this brand has some "water", the so-called "thin "Elegant" has the best effect on wearing the best style on the model.
Editor's summary: The clothing store decoration design guide and clothing store decoration techniques are introduced here, and we hope to help everyone. If you want to know more about yourself, you can follow the information on this site.
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