Hardware store site selection and use of network resources

Hardware stores are a kind of traditional and highly promising business. Shopping at hardware stores is familiar to modern people. The investment and development of hardware stores is a kind of industry with quick results but high risks and investment costs. With the advent of commodity economy, many entrepreneurs are optimistic about the investment in hardware stores, so hardware stores have mushroomed.

Recently, the author learned from the unified lock industry store in Daye, Hubei that the sales performance under the crisis was slightly worse than in previous years because the Daye region was a city supported by minerals and the mine could not be sold, and the industrial “consumables” were also It will be reduced. In addition, the increase in house prices will also reduce the renovation costs for some decoration households.

Although Hubei Daye Unification Locks Store is only a regional distributor, **Run has always been one of the highest in the region, and its sales are mainly based on handle locks, supplemented by decoration hardware. When talking about how to manage hardware stores, the relevant person in charge said: "The location of the store is very important, and the product agency is also a key point."

Hardware stores generally choose places where there is a flow of people. It is best to have surrounding developments or areas where the hardware industry is relatively concentrated. Among them, the liquidity customer can best reflect the purchase method of the target customer of the store, such as timeliness, urgent need, and so on. From the current situation of Daye City, we can consider the surrounding of the newly built residential community when locating the store, but it must be set up in places with a lot of people flow, that is, there should be a certain amount of liquidity customer groups to support. This is because the store's business district is small, and the situation of cross-cutting is more common. After the stability customers are divided, if there is no support from a certain mobile customer base, it will be difficult for the store to achieve the desired sales.

When talking about the sales process, the relevant person in charge of the Hubei Daye Unified Lock Store said: “The most worried customers do not understand, of course, this time is a time to test the patience and quality of service staff.” In addition, the responsible person also said that The financing of hardware stores has limited its development. At present, the existing financing and loan projects are only suitable for entrepreneurs with certain foundations, no housing, no car ownership, no collateral loans, and the success rate is very low. At present, network users are becoming more and more huge, and online shops are a good value-added and efficiency-enhancing channel. It is recommended that you use the Internet to increase sales.

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