Speaking of the World Cup in South Africa, which ended a few months ago, Zou Zula, who rang through the course, was definitely a memorable element. For the Chinese people, except for the absence of our own national team, there is also a huge irony behind the "noise" of Vuvuzela to China: Most of them are produced in China's Vuvuzela, and their ex-factory prices are generally low. Between 0.60 yuan and 2.50 yuan, and after the World Cup in South Africa, after being tagged by others, the price of this horn can be sold for 20 rand (about 17.70 yuan ***) to 60 rand (about 53.10***) ranging from less than 5% of the profits of Chinese processing plants.
Made in China suffers from a "brand name," not just Vuvuzela. Take Zhenhai's traditional fastener industry as an example. From the start of the 1960s to the present 40 years, from the original OEM production to the formation of the regional block economy today, the volume expansion is very obvious. However, behind the rapid growth, in the absence of a long-term brand creation plan for the entire industry, compared with the international advanced industry, the added value of products is very low, and the fastener industry in the entire region has also fallen into a long “head†(ie, (Production), a long-lost (ie profit) embarrassment.