As we all know, under the impact of the international financial crisis, many Chinese export-oriented hardware companies gradually turned to the domestic market. However, it is not an easy thing to become accustomed to the transformation of hardware companies that make up orders for foreign trade to make the domestic market. I am afraid that it will take a process of transformation. In the same way, in the aspect of business management, there are differences between the export companies and the domestic sales companies. As Bao Jianqiang, general manager of Ningbo Jiejie Tools Co., Ltd. believes, the management of exporting and domestic sales companies is different from “operationâ€.
Ningbo Jiejie Tools Co., Ltd. is a hardware company that has been exporting for a long time. On June 1st, Mr. Bao Jianqiang, the general manager of the company, was interviewed by the “Big Hand†website. When asked about the differences in the management of export and domestic sales companies, Bao's general manager interpreted the dialectical relationship between Tao and Shu in the ancient Chinese Taoist culture.
Bao Zong believes that the basic concept of operation and management of any export enterprise or domestic sales enterprise should be the same, regardless of whether it is a hardware company or other enterprises such as machinery and clothing, and whether it is a Chinese market or a foreign market. The basic management philosophy must be the same. These basic concepts are such as the concept of employing people, the concept of cost management, the concept of research and development of products, sales concepts, and service concepts.
Bao Zong always calls the basic concept of the management of these enterprises "Tao". It is a company's heritage and culture, and any company is basically the same. The difference between the enterprise and the enterprise lies in the difference in "surgery". The so-called "surgery" is different in tactics, techniques and tricks.
With regard to the issue of "surgery", Bao Zong further explained that domestic and foreign sales companies will make different adjustments according to different market conditions. For example, the domestic market is done through distributors, distributors, etc., while the export market is purely based on orders; there are also differences in inventory management, forecasting funds, etc.; in addition, the export market, pay more attention to third-party testing , inspections by industry agencies, etc., while the domestic market is relatively weak.
Therefore, in summary, the similarities and differences between the management of domestic and foreign sales companies is in fact different in the form of expression, and the basic concept of the bottom of the company is the same. With regard to the "tactical" issue of JJ tools that is different from other companies, the package has made the following explanation:
1, in the after-sales service. The concept of Jiejie Tools as an export market was not very strong. After turning to the domestic market, the company set up a special department to deal with after-sales issues.
2, in terms of inventory. After turning to the domestic market, JJ Tools has prepared a lot of inventory resources to deal with a large number of individual customers and customers, so that they can take out goods anytime, anywhere, and they also have a lot of money.
3, product line lengthened. When doing the domestic market, it is necessary to provide distributors or distributors with an overall sales plan based on different channels, which may involve one hundred or two hundred products. Therefore, domestic sales companies are more to assist dealers and distributors in their work, including investment in advertising costs and investment in exhibitions. Companies must work with them to make the market better and bigger.
4, in terms of price management. Since domestic sales companies pay more attention to the unity of product prices than export companies, companies must devote more efforts to mining customers.
In summary, the current situation of China's hardware industry is relatively complex. Although the quality and grade of products are improving, however, in the face of a huge “from outside to inside†transition period, the Chinese hardware industry will surely be in a state of chaos. . In the fierce market competition, the management of hardware companies can not be ignored. If the hardware company maintains the "track" right in its operation and management, such as focusing on brand building, improving product quality, strengthening research and development efforts, and training personnel, even if there are differences and differences in "tactics," as long as it adheres to the basic management of the enterprise. With the "Tao" of development and its strict implementation, its future development prospects must be excellent.
Ningbo Jiejie Tools Co., Ltd. is a hardware company that has been exporting for a long time. On June 1st, Mr. Bao Jianqiang, the general manager of the company, was interviewed by the “Big Hand†website. When asked about the differences in the management of export and domestic sales companies, Bao's general manager interpreted the dialectical relationship between Tao and Shu in the ancient Chinese Taoist culture.
Bao Zong believes that the basic concept of operation and management of any export enterprise or domestic sales enterprise should be the same, regardless of whether it is a hardware company or other enterprises such as machinery and clothing, and whether it is a Chinese market or a foreign market. The basic management philosophy must be the same. These basic concepts are such as the concept of employing people, the concept of cost management, the concept of research and development of products, sales concepts, and service concepts.
Bao Zong always calls the basic concept of the management of these enterprises "Tao". It is a company's heritage and culture, and any company is basically the same. The difference between the enterprise and the enterprise lies in the difference in "surgery". The so-called "surgery" is different in tactics, techniques and tricks.
With regard to the issue of "surgery", Bao Zong further explained that domestic and foreign sales companies will make different adjustments according to different market conditions. For example, the domestic market is done through distributors, distributors, etc., while the export market is purely based on orders; there are also differences in inventory management, forecasting funds, etc.; in addition, the export market, pay more attention to third-party testing , inspections by industry agencies, etc., while the domestic market is relatively weak.
Therefore, in summary, the similarities and differences between the management of domestic and foreign sales companies is in fact different in the form of expression, and the basic concept of the bottom of the company is the same. With regard to the "tactical" issue of JJ tools that is different from other companies, the package has made the following explanation:
1, in the after-sales service. The concept of Jiejie Tools as an export market was not very strong. After turning to the domestic market, the company set up a special department to deal with after-sales issues.
2, in terms of inventory. After turning to the domestic market, JJ Tools has prepared a lot of inventory resources to deal with a large number of individual customers and customers, so that they can take out goods anytime, anywhere, and they also have a lot of money.
3, product line lengthened. When doing the domestic market, it is necessary to provide distributors or distributors with an overall sales plan based on different channels, which may involve one hundred or two hundred products. Therefore, domestic sales companies are more to assist dealers and distributors in their work, including investment in advertising costs and investment in exhibitions. Companies must work with them to make the market better and bigger.
4, in terms of price management. Since domestic sales companies pay more attention to the unity of product prices than export companies, companies must devote more efforts to mining customers.
In summary, the current situation of China's hardware industry is relatively complex. Although the quality and grade of products are improving, however, in the face of a huge “from outside to inside†transition period, the Chinese hardware industry will surely be in a state of chaos. . In the fierce market competition, the management of hardware companies can not be ignored. If the hardware company maintains the "track" right in its operation and management, such as focusing on brand building, improving product quality, strengthening research and development efforts, and training personnel, even if there are differences and differences in "tactics," as long as it adheres to the basic management of the enterprise. With the "Tao" of development and its strict implementation, its future development prospects must be excellent.