In the traditional security market structure, 20% of government and industry customers account for more than 80% of the total market size, while more than 80% of SMEs and household customers only account for 20% of the total market size.
The 28th law of the security market once led the vast majority of security companies to focus on the needs of the government and industry customers to develop products, while ignoring the characteristics of security systems for many SMEs and families. This background makes the civil security market once played the role of Cinderella, obscure.
However, the civilian security market has not stalled due to lack of attention. While the security construction of government and industry customers is rampant, the civil security market has gradually demonstrated its huge market demand. This is mainly reflected in the fact that as the economic level continues to increase, the demand for security from home users is gradually increasing. However, due to the lack of products for civilian security in the market, the civil security market is shown at the tip of the iceberg and has not caused the industry’s high concern.
Until the mid-1990s, with the emergence and development of smart anti-theft alarm technology, some security brands began to enter the civil security field. However, due to the prevalence of "engineered" marketing concepts in the security industry, civil security products rely on cooperation with real estate developers to enter villas and high-end communities. In recent years, with the development of safe cities and safe communities and other projects throughout the country, civil security products have been popular and spring to the spring.
The application of security products in the civilian market has enabled security companies to gradually realize that the civilian market will become the blue ocean of the security market. In succession, some companies have begun to enter the civil security market and expand their territory.
Civil security has gradually become dewy, and people in the industry call this market like a huge iceberg. The huge mountain is still hidden under water. Only the corner is exposed.
This is indeed the case. According to reports, the main application areas of China’s civil and commercial markets include home network video surveillance, small chain stores (supermarkets, clothing stores, cake shops, optical shops, bridal shops, accommodation and catering, etc.), online monitoring, small and medium sized shops (wholesale, retail, Convenience store, etc.) Network monitoring, networking monitoring of entertainment venues (Internet cafes, KTV, etc.), online video broadcast services (online tourism, online interactive video sites, corporate image display, online exhibitions, online product display, online viewing, online kindergarten) Wait.
At present, the functional requirements of the market for civilian security products are relatively low. For example, most newly-built cells only need to be equipped with monitoring and alarm devices. Some homes have installed images and alarm signals that can be uploaded to mobile phones or computer devices at the same time. Even though some small and medium-sized enterprises that are interested in strengthening technical protection have more requirements for security products, they are still limited to the most basic requirements. For example, if a business owner wants to install monitoring, the first requirement is that he can see the company's production status, inventory status, and whether there are any security risks. In addition, functions such as intercoms are also required to respond in a timely manner and properly handle related issues.
Within five years, the scale of China's civil security market will reach RMB 50 billion. This may be only a preliminary assumption when the civilian security market is showing dew. In the face of the ever-rising civil security market, the industry is optimistic and believes that its business opportunities are more appropriate to describe.
At present, products involved in the civilian security market include anti-theft alarms, smart access control, video surveillance, and smart home appliances. Compared with traditional professional security, the overall requirements for civilian security products are relatively low. In order to seize the opportunity for development in this low threshold, security companies need to adjust product development and marketing thinking and reflect civilian characteristics.
With the advent of blowout development in the civil security market, in addition to social and economic development and household income impact, security companies need to take the initiative. The former affects the purchasing power of civilian security products, and the latter affects the excitement of the market. It was suggested that companies should achieve the following points by activating the civil security market with huge potential. First, we must realize that the main user of civilian products is the family. When developing products, we must consider the purchasing power of users and control the cost of products. Second, the principle of simple operation must be adhered to in product design, and it should be consistent with common IT products as far as possible. Users quickly get started; third is the appearance of the design to pursue exquisite and personalized; Fourth, data security is guaranteed.
Of course, it should be said that the expansion of the civilian security market cannot be achieved without the joint promotion of security manufacturers, engineering companies, and end users. The product value is affirmed by the end users of the market, but the promotion of the product requires technology as a support carrier. The civil security products can not be separated from the two major roles, the first life is safe, the second property is anti-theft, therefore, the application of civil security technology Among them, we call for more practical network monitoring products.
Huanyu Feiyang Digital Technology Co., Ltd. relies on the market to meet the market demand, professional, dedicated, focused on promoting IP network monitoring products, providing consumers and partners with a full range of economic and practical perfect solution.