Inventory of eight major trends in hardware industry in 2010

The pace of the 2010 Tiger Year quietly gone. In the new and old two years of the replacement track, let us jointly read the eight major trends, and look forward to 2011 hardware industry can have a higher level.

In the post-financial crisis era, the export of foreign trade-type hardware companies turned to the domestic market. In 2009, the global financial crisis broke out. The Chinese hardware industry also experienced a process from great joy to great sadness and then gradually calm and calm. At the beginning of 2010, many foreign trade hardware companies shifted their focus on the market and changed their exports to domestic sales, striving to open up the domestic market through shaping brands and product innovations.

Before the economic crisis broke out, the export of hardware products maintained rapid growth year after year. China-made hardware products appeared in major markets around the world. However, the unexpected financial crisis has poured cold water for Chinese hardware manufacturers that are planning how to further occupy the global market. Excessive reliance on foreign markets makes companies lack corresponding countermeasures in the face of the financial crisis. In the midst of a sudden crisis, many companies struggled.

Foreign trade hardware companies that have been infected with “cold streams” in foreign markets, such as Wendeng Power, Jiangsu Hongbao, Ningbo Jiejie, Dali Holdings, and Juxing Technology, have had to “open up their own way” to expand the domestic market: Hongbao Targeting the home market to develop new products, organically combining tool products with furniture life, and receiving good results; Jiejie Company will focus on brand building in the domestic market, and strive to build Jiejie brand into domestic use through various promotional strategies. Well-known brands; vigorously holding a heavy promotion passion marketing plan, through the cooperation with the auto manufacturers and chain business model, to attract numerous domestic dealers to join, expand domestic sales channels, increase market share.

List reasons: After the financial crisis era, exports were converted to domestic sales. This is a manifestation of the domestic hardware companies' flexibility in responding to the crisis. It has accelerated the overall recovery of the hardware industry and the healthy and rapid development. The domestic hardware companies under the financial crisis, in addition to fighting the domestic market, there has also been another kind of gratifying voice. In the European and American markets, the cold domestic hardware companies began to look beyond the European and other international markets, such as Brazil and even South Africa, through active participation in international exhibitions, formulate appropriate strategies and other measures, seize the opportunity and never give up, open up New market.

New Channel Recruitment Unleashes the curse of “recruitment difficulties” for hardware companies. Since March 2010, a new round of “employment warnings” has been repeated in some coastal economically developed regions. From labor shortage to labor shortage, supply and demand in the labor market have completely reversed within one year. The plan is not as fast as it changed. It was planned to be changed years ago. This is something that many companies did not expect.

What is different from previous years is that this year's labor shortage is not only the Pearl River Delta and the Yangtze River Delta, but also the “labor shortage” in Shandong, Anhui and Hebei. From a comprehensive perspective, the lack of work mainly focuses on labor-intensive industries such as low-tech, low value-added building decoration, electronic appliances, toys, small shoes, and paper products, and the hardware industry is particularly prominent. Many companies have stopped production because of lack of work, and a new round of “labor shortages” has caused many companies to fall into trouble.

The current “labor shortage” is not comprehensive, but only temporary and partial. In particular, some enterprises rely mainly on orders for production and exports, due to poor wages, low levels of work technology and large fluctuations in production season, etc. People, the loss of workers at the end of the year, and new recruits at the beginning of next year, are most vulnerable to labor shortage. From a deeper level of analysis, the "labor shortage" indicates a structural shortage of labor. While ordinary workers cannot meet their needs, workers who have received professional training and higher quality are even more in short supply.

Listed reasons: The economic growth model that has long relied too much on the so-called “cheap labor force” advantage, as well as the malpractices such as low wages, poor welfare, vacancies, and low labor skills, have been gradually strengthened by the awareness of rights. The peasant workers boycotted by "voting with their feet". This shows that the development mode of relying on cheap labor input as an important driving force for economic growth has been difficult to sustain. For hardware companies, transformation and upgrading are inevitable.

In this situation, a gratifying voice has emerged in China. Some hardware companies have begun to recruit through the new media of Weibo and social networks to ease the curse of “recruitment difficulties”.

When is dumping and anti-dumping "big stick" waving?

In the past 2009, the Chinese economy achieved a "V" shape reversal under the adverse background of the global financial crisis, and there were encouraging news in the foreign trade sector. However, this is accompanied by an unusually "dangerous and complex" international trade environment. The friction between China and its trading partners around the world has become increasingly frequent. Many countries have waved anti-dumping sticks against China.

In the face of waving anti-dumping sticks, domestic hardware companies have been severely restricted in opening up the international market, which has seriously damaged the economic interests of hardware companies and is a fatal blow to the entire domestic hardware industry. When the international road was full of thorns and domestic hardware companies were resentful, a good news came from the Ministry of Commerce of the People's Republic of China on June 28. From June 29, EU fasteners pose a substantial threat to Chinese industry, China An anti-dumping duty ranging from 6.1% to 26% will be imposed on carbon steel fastener products imported from the European Union for a period of five years.

On December 3, the WTO panel issued a ruling on “China v. Fastener Anti-dumping Measures for EU Fasteners”, which clearly ruled that the anti-dumping measures taken by the EU on Chinese fasteners violate WTO rules, and further pointed out that the EU’s “Anti-dumping Basic Regulations” The regulations on “separate tax rates” do not comply with WTO rules.

Reasons for listing: Since 2009, Chinese export-oriented companies have frequently encountered international anti-dumping treatment. In 2010, this hurricane swept through the apparel, leather shoes, ceramics, and automobile industries. It once again involved the hardware industry. Iron and steel, fasteners, aluminum products, and other companies were all suffering from continuous anti-dumping. The WTO ruling is undoubtedly a huge victory for China, which means that the EU will find it harder to impose excessive anti-dumping duties on Chinese exporters. However, competing interests, dumping and anti-dumping have become the norm among international trade.

Hardware Industry Top Ten Awarded "Oscar" Festival 100 Competition The "Aiweiboer Cup" organized by HC Hardware Network was the 2009 China Hardware Industry Top Ten Selection Awards Ceremony, which ended in April 2010. This activity lasted for five months. The voting period began on December 1, 2009 and ended on April 6, 2010. During the period, it was actively responded to and supported by numerous product manufacturers, product users, and industry media. Internet voting, text messages, faxes, and messages continued to climb. A total of 3,023 companies registered to participate in the event, and online voting exceeded 20 million votes. Commented on more than 10,000 articles and participated in nearly 40,000 netizens.

Recalling the results of the selections over the years, they all represented the most influential and most brand-name companies and people in the hardware industry. If you say that the first ten selections were made by HC Hardware Network, and created an “arena” that might not have been foreseen by organizers at the time to rapidly accumulate powerful influence, then stand on April 15, 2010. This time node, reviewing the history of the past three years, we have been able to see that the number of applicants for this game is increasing rapidly, and the setting of the “race schedule” has also been incorporated into more assessment criteria by HC.com.

Listed reasons: "Aiweiboer Cup" 2009 China's top ten hardware industry in the selection of great success, in guiding the development of the market and accelerate the development of the market's mission, how to tap the potential of brand potential, brand awareness of the company's potential, Let it be highly exposed in the industry; how to help companies with high-growth and high-innovation awareness to accumulate more details and social influence; how to make a company that has become a well-known brand, drive the entire industry to home appliances, like IT, already Through the cruel process of shuffling and more and more mature industries, the hardware brand has become an influential people's livelihood product brand and has made important contributions.

Shanghai International Hardware Exhibition: The Second World Hardware Exhibition 2010 The China International Hardware Show opened in Shanghai on September 28th. It was also the 10th anniversary of the founding of China International Hardware Exhibition. The organizer China National Hardware Association announced that, despite the principle of “controlling scale and focusing on improving the content” in recent years, the exhibition area in 2010 still reached 110,000 square meters, an increase of 10,000 square meters compared with 2009. After 10 years of cultivation, China International Hardware Exhibition has grown to become the world's second largest exhibition of hardware industry.

Since 2000, the average growth rate of the entire industry has remained at around 20%, and the increasingly open China market has become a fertile ground for global hardware dealers. In 2001, China National Hardware Association established China International Hardware Exhibition in Shanghai. Since then, the annual exhibition has built a bridge for the industry to communicate with the world. In the past 10 years, the exhibition has promoted the progress of the industry through market and technology orientation, and has also become a platform for international manufacturers to communicate with buyers.

In 2002, Cologne of Germany and China National Hardware Products Association signed an agreement to co-exhibit and introduced Cologne's "Applied World Asia Exhibition" to China International Hardware Show. At that time, Cologne brought overseas exhibitors from 11 countries and regions to the exhibition. The number of overseas buyers has also increased significantly.

List reasons: China International Hardware Show is in line with the world, to achieve global resource integration, and the first international exhibition of the Cologne World Hardware Show is the first leap in the China International Hardware Show. It will bring more opportunities for China’s hardware industry to communicate and exchange, go abroad, compete with overseas products, continue to hone its own self-correction and advancement, and accelerate the pace of the industry’s rise.

The hardware companies successively put on the gorgeous capital of listed capital operation. On July 13, 2010, Hangzhou Superstar Technology Co., Ltd. (stock code: 002444), the leading company in China's tool industry, successfully landed on the domestic A-share market. On October 13, Shanghai Ruiqi Tools Co., Ltd. (stock code: 300126), the leading company in the domestic power tool industry, was formally listed on the A-share market.

Different from corporate attitudes, economic experts suggest that the manufacturing sector should not be blindly listed. It also points out that it is a tragedy for hardware companies to be inexplicably chasing and worshipping listings. At the 5th China Online Retail Conference held on December 6, the famous economist Lang Xianping and today's Capital President Xu Xinjun expressed their views on the exchange rate and corporate listing. Both believe that Chinese companies should not be blindly listed, and Lang Xianping also pointed out that our inexplicable pursuit and worship of listing is a tragedy. Chinese companies should strive for excellence. Xu Xin suggested that the company should go well before going public. And on the market, you have to tell the public about your core competencies, which is also a risk. Listing is not the end of business success, it is only a milestone for the company.

Listed reasons: Listing will not only expand channels for **, ease financial pressure, but also introduce modern enterprise management systems and strengthen cost control. It symbolizes that China's hardware industry began to move from traditional to fission. The traditional tool industry realizes capital operation. No matter how the future is, it is a cross-domain and once-revolutionary success of the tool industry.

Energy-saving and emission-reducing hardware companies have a long road to transformation and upgrading. In the final year of achieving the “Eleventh Five-Year” energy-saving and emission-reduction targets in 2010, in order to achieve energy-saving and emission-reduction targets that reduce the energy consumption per unit of GDP of 20%, various regions have imposed mandatory Limited power, limit production. As a "high energy consumption" industry, hardware companies have become the "blacklist" brunt of the first, and production has been a serious obstacle. In the face of policy "spent news", how can we achieve high scores in the Chinese-style energy-saving emission reduction test? Or find a way out, or complaining, hardware companies "rich face."

Faced with the authorities' restrictions on the power consumption of high-energy-consuming enterprises, some enterprises have gone their own way and produced their own power supplies and produced as usual. However, the power supply voltage of the self-contained power supply is unstable, and in the case of high-frequency power consumption of the enterprise, the manufacturer is over-relyed on the stored diesel oil required for power generation. Although the policy of restricting electricity production has seriously affected the production of hardware companies, the illegal production can only alleviate the urgency of the moment, and the symptoms will not be resolved. If we consider from a long-term perspective, it will be necessary to upgrade or upgrade the industry.

Listed reasons: Increased investment in technology, developed new products with high technology content, differentiated product differentiation as a long-term plan for enterprise development, sought new market demand, established new economic growth points, and realized the Market Advantage. For hardware companies, the era of establishing core competitiveness by price competition alone has passed.

Hardware industry's first “recall door” quality alarm sounded again. When Toyota’s “recall door” alarm bell rang, in the hardware industry, “recall” seems to be a strange and fresh word. On July 28th, 2010, Ningbo Yihe Sanitary China Marketing Headquarters recalled 216 series single and double glass platform and towel racks, and 3 single product hardware pendants. This set the first "product recall" in the hardware industry. recording.

Hardware has always been dubbed the "labor-intensive industry," and it is still in the extensive production and management stage. In recent years, due to the increasingly fierce competition in domestic and foreign markets, hardware companies have begun to undergo industrial transformation and upgrading. However, due to the old production concept, some small and medium-sized enterprises still remain at the level of pursuing quantity, and product quality can hardly be guaranteed. Even bigger companies regard product innovation as the top priority in upgrading, while ignoring the quality of products that are the “pathfinder” of the market, resulting in poorly controlled, substandard products “mixing in” the consumer market and seriously endangering the rights and interests of customers.

Reasons for the list: Behind the first recall incident of hardware pendants is the new requirements and new standards for hardware brand services.

This entry was posted in on