Stairs companies start their advertising campaign from the "price war"

Recently, the reporter visited the staircase in Urumqi. The merchants learned that in the face of the shortage of raw materials, the continuous rise of labor and logistics costs, and the situation of the local staircase market being “deep and lean”, some staircase merchants have been unable to cope with the current market situation, and service competition has become a brand. Staircase business competition new hot spots.

It is understood that in the past, ordinary consumers had very little knowledge of stairs, and it was difficult to distinguish between good and bad. They simply focused on the style, quality, and price of the stairs. Sometimes they often only listened to distributors to buy products. However, with the change of people’s lifestyle and the improvement of consumer attitudes, the era of “product leadership” is gradually drifting away. People are starting to pay attention to the value of the brand and the pre-sales, sales, and after-sale services of the brand. factor. Therefore, in order to be able to withdraw from the "price war", many brands of staircase merchants have started advertising the brand's stairs, improved marketing modes and improved service quality to cope with the current fierce market competition.