Recently, at the roundtable forum hosted by the Secretary of Tencent Research Institute, Xiao Xiao, Zeng Qinghong, secretary of the Party Committee and Chairman of Guangzhou Automobile Industry Group Co., Ltd., asked why Tencent has not launched Car WeChat. After all, WeChat has been integrated into everyone's life. For example, payment, WeChat call, WeChat voice, location sharing a number of columns, so that everyone feels the role of WeChat. Zeng Qinghong believes that this problem is not only a car company, but many WeChat users are also very concerned.
Subsequently, Ma Huateng made an explanation. He said, "Why does WeChat not provide a car version? The Zhang Xiaolong team thinks of an essential question, should users use WeChat when driving?
According to Ma Huateng's explanation, WeChat has been worried that users are too cool to affect security, so the WeChat solution has not been embedded in the Internet of Vehicles system. However, Ma Huateng revealed that the WeChat team is considering providing a pure voice interactive interface, "If you can do it, it will be officially provided to everyone."
The worry of Ma Huateng and WeChat team is not unreasonable. The most important thing to drive is safety. When driving, the hands can't do other work, the eyes should be focused, and the combination of "eyes and hands" is the key interactive way of smart phones. WeChat is also inseparable from such a use scene. We play WeChat in the car, first of all, we will not agree, and the car companies will not dare to try their lives.
Although the speech recognition technology has been greatly improved, as far as the Chinese language is concerned, it is impossible to achieve the WeChat free dialogue in the short term without the need for hand-eye cooperation. The launch of the WeChat vehicle version requires a lot of experiments and modifications of traffic laws and regulations. Adaptation, the difficulty can be imagined.
We can also see that the dialogue between automakers and Internet giants on the use of WeChat in the car environment also shows the embarrassment that WeChat faces. In the 5 eras we are about to enter, most of the scenes are no longer good at WeChat, and the society is about to usher in a new round of social software revolution and upgrade.
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In the recognized 5G three scenarios, based on the wide coverage of the Internet of Things, low-latency intelligent driving vehicles, and high-bandwidth-based video streaming services, WeChat is in a difficult position.
In the aspect of the Internet of Things, what is needed is network support for the same resources of the uplink and the downlink, but it does not require continuity. In many cases, transmission may only require a few B or a few KB, and the connection of objects and objects on a point-to-point basis requires high stability. In essence, it is opposed to going through too many processes. In this regard, high-stability telecom operators' direct network service solutions will be more practical, and the entire process of identification, transmission and response will mainly rely on IoT chip vendors, IT system integrators and telecom operators, like WeChat. There is no need for such human-to-human applications.
Tencent has put forward a big strategy of "connecting everything", but it lacks the core ability to land. Almost all aspects need support and cooperation from all aspects. This will inevitably be OTT in the Internet of Things era, with various resource capabilities. Vendors will form a strong complementary alliance.
Although 5G is not yet open, some applications of the Internet of Things have become popular. The most typical one is the smart lock that shares the bicycle. Although Tencent invested in Mobai, it can only provide a ability to use WeChat scan code to unlock, and the implementation of this shared bicycle unlocking technology is only completed by telecom operators, equipment vendors and lock manufacturers. We also saw that even with the blessing of WeChat, Mobai was defeated. This is actually the first case in which WeChat was marginalized in the Internet of Things era.
In the video, Tencent is definitely very powerful. Tencent video is in the leading position in the first camp of Chinese video, but WeChat is not.
There is no long video on WeChat. It is said that this is to take care of the customer experience, called "restraint", but the short video is also a short-lived experience. It is extended from 6 seconds to 10 battles. On the one hand, it is afraid that garbage will pile up for WeChat users to flee, on the other hand, Even more afraid of the server can not hold.
In terms of short video, Tencent used to be a micro-vision. Later, when it was supported by the fast-handed tiger teeth, etc., it was left behind by the vibrating volcano watermelon, and had to resurrect the micro-vision and used various means. To treat others as being self-disciplined, to block and suppress everything, the goal is still to compete for short video positions.
Many people say that as long as Tencent adds short video to WeChat, the circle of friends is open to short videos, and the vibrato will instantly collapse. These may be wonderful illusions, but they are not practical for WeChat. If WeChat can do this, why wait until now.
WeChat's architecture is not enough to support the short video industry, nor is it sufficient to support high-traffic video streaming services. In a word, WeChat is not born for the high-traffic application of video streaming, it is outdated.
Going back to the beginning of the stalk, the car is probably the third 5G scene in which WeChat does nothing. Driving with WeChat, it is definitely a rhythm for the driver to find death. Before WeChat did not find a suitable technology to achieve the safety of driving, if WeChat boarded the car, it would be WeChat to die.
We can only say that the WeChat on the historical stage in the 3G era, Zhang Xiaolong, who became famous by e-mail, may become the ultimate hero of the 5G era. When the era of 5G Internet of Things came, the WeChat myth created by Zhang Xiaolong came to an end. This is not the tragedy of the times, but the continuation of the times. For several years, we can only hope that Tencent, WeChat and Zhang Xiaolong will have the opportunity to seize the nose of the new era.
This article was first published on WeChat public number: North Knight. The content of the article belongs to the author's personal opinion and does not represent the position of Hexun.com. Investors should act accordingly, at their own risk.
(Editor: Yue Right HN152)
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