Jiangsu Ruipu Furniture Co., Ltd.
Every product is RIP people's independent research and development design, each product is the wisdom and hard work of the designer and his team, each product is written "Australia The brand culture and design concept of Meisen also bears the brilliant history and corporate soul of Rip.
Advanced management level, excellent product quality, professional R&D elite team and perfect and thoughtful service make Rip Furniture quickly gain a foothold in the national furniture market, establish a good market reputation and its own brand image. Big consumer market. Under the leadership of Ripple's chairman, Rip Furniture has transformed from producing low-grade panel furniture to high-end solid wood furniture “Aussie Senâ€. Manufacturers of well-known brands have rapidly grown from a small, unseen enterprise to a famous furniture company in Jiangsu Province.
On the morning of April 1st, the author accompanied the “Aussie Sen†dealers to visit the new and old factories under the enthusiastic leadership of the production department manager Lu and the staff. Advanced production equipment, modern production line production mode, workers' serious and rigorous working conditions. I am amazed by the author and the dealer who visited the factory for the first time.
Product design promotes brand development
The design that touches the mind stems from a unique understanding of life. The Ripple has been adhering to the original design road for five years. In order to enhance the original design, the design and development center was established before the birth of 'Ausmelis'. At present, there are young and highly educated professional design and development personnel, as well as design and technical backbone talents with more than ten years of experience. At the same time, Rip and Nanjing Forestry University established a talent strategic partnership to jointly form a design R&D team.
“Drilling the heart, smashing forever!†Each product is independently developed by Ripple. Each product embodies the wisdom and hard work of the designer and his team. Each product is written “Australia The brand culture and design concept of Meisen also bears the brilliant history and corporate soul of Rip.
Steady quality brand development trend
"If there is a problem with quality, Shenma is a cloud." Breaking traditional concepts, establishing quality ideas, and strengthening quality assessment. In the past, the traditional concept of "product quality is controlled by the inspector" has seriously affected the improvement of product quality. All production personnel have a chance to escape the test. The root of the problem is because most manufacturers are piece-rate wages. The problem must be solved fundamentally - to strengthen the quality assessment, because there is no quality-constrained piece, the end result is a large number of defective products. However, Rip's quality pass rate is linked to the performance of each management cadre. At the same time, the rewards and penalties for non-conforming products are directly linked to the wages of front-line employees, so that "who is wrong and who is responsible".
Intensive cultivation of the terminal
First, "Sincerely, the stone is open", how to make our dealer partners make money? The company will not only give strong support to the dealer's promotion policy in the future. A detailed feasibility plan will be developed for the operation direction of each market segment and the sales performance of dealers. For example, in conjunction with the real estate market and home improvement design companies, China's real estate is active, which will inevitably lead to the sales of furniture. Working with real estate developers or home improvement companies can directly reach target consumers and carry out targeted promotions. For another example: for the wedding furniture consumer market is also considering the direction of promotion, China has more than 10 million pairs of young men and women into the wedding period each year, the average furniture consumption of newly married families is between 5,000 and 100 million. The current use of the Internet is also a very large group, "Aussie Sen" must be at the forefront of market development. Smart companies have recognized the enormous influence of the Internet. Chinese furniture companies, whether industrial or commercial, can consider using the Internet to try to sell and carry out promotional activities. Delegate the distribution area to the dealers and effectively increase the share of the regional market.
Second, the personalized design of the store, continuous maintenance and improvement. Good display and poor display have a decisive influence on sales. Terminal-oriented is even more so for the furniture industry. The store image does not have to rely on money to pile up. The key is to focus on the product mix. The good layout comes from the beauty of detail. The five factors that attract customers and maintain customer loyalty: price, brand, service, convenience and value emerge. We will do a good job of maintaining the image of the storefront, maintaining the decoration of the store, maintaining the furniture itself, cleaning and maintaining the furniture, and maintaining the jewelry. The store is a window to display the image of the company. The personalized design and decoration of the store should create an atmosphere. It is a cultural connotation of product positioning and style, not a cold display. We are not selling wood, we are selling brands and tastes.
Third, continuous professional training and assessment of sales representatives and distribution installers. Sales representatives and distribution installers face consumers directly, and in some ways, they are selling their products as well as selling themselves. The sales representative's own image directly affects sales, so the “Aussie Sen†sales representative and distribution and installation staff must not only have better temperament and cultivation, but more importantly, have solid professional knowledge. Not only must know the selling point of the product, the process flow, the historical background of the factory, the relevant information of the competitors, the development of the furniture industry, but also the skills and abilities of communication, guidance and bargaining. This is the direct manifestation of "Ausmelis" to be stronger than the competition.
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