Original imported home has "identity card" to check the details of the origin

Last weekend, the reporter visited several imported home stores, all of which were customers. According to the salesperson, many people went to the store before the weekend, but recently they were affected by the “Da Vinci Incident” and there were almost no passengers in the imported home area. According to an imported furniture brand, their sales have been affected, and consumers who have orders call to terminate the order, and then consider it. According to relevant media reports, it has been found that Da Vinci’s furniture has 10% of the furniture purchased from China’s “water furniture”, and Da Vinci insists that the Italian furniture it sells is imported. The situation is still developing, but the "Da Vinci Incident" has already caused consumers to question the identity of imported furniture, and more sensationalists said that "imported documents can be forged." In the face of the crisis, many imported furniture brands have said that "forgery" is irresponsible, which is the ruthless injury to the integrity operators. To this end, the import brands show a "identity card" linked to each other, and for consumers to interpret, what exactly 100% pure imported furniture should be. Every piece of imported products will have a source of trust in the import furniture caused by the “Da Vinci Incident”. The heads of brands such as Rochburg, Super Comfort and Simmons said that every product imported will have its origins, but only In the past, people didn't pay much attention to this. Brands usually communicated with consumers more in style, design and lifestyle. "From now on, as long as we have not exported products from France to China, we have issued proof of origin and bear the cost." Zhou Yufeng, general manager of Roachburg Home China, said that since people began to pay attention to import The authenticity of the furniture, then as a 100% pure imported brand, Roachburg home can meet the requirements of consumers. But at the same time, consumers who truly understand the brand will not care too much about the relevant identity. They care about the history of the brand and the nature of the product. The certificate of origin, the foreign packing list, and the customs declaration form are several ID cards of the original imported furniture. Facing the crisis of trust generated by the consumers in the imported furniture market, Zhou Yufeng said that what the merchant can do is to brighten up and be a consumer. Confuse. Proof of origin, customs declaration, packing list, etc. are several proofs that can prove the identity of imported furniture. At the same time, Zhou Yufeng also said that the certificate of origin is impossible to falsify, and will clearly indicate the origin, number, number and total volume of a batch of imported furniture, unless the government of the country of origin is not trustworthy. Take the French imported furniture Roachburg as an example. Usually, the brand will issue the certificate of origin at the request of the consumer before the furniture is shipped. Once the product is shipped out of the country of origin, the relevant department of the country of origin will not issue a corresponding certificate for it. This is to avoid the "variables" after the exit. Gu Meng, the general agent of Simmons mattress in Beijing, said that the customs declaration and tax payment certificate of China Customs can also prove that the furniture has passed the import inspection. At the same time, consumers can also understand the packing list for the purchase of furniture. The document is from the place of origin. The information provided by the manufacturer may correspond to the certificate of origin and the like in the information. It can be seen that as long as the above-mentioned identity certificates are complete, imported furniture cannot be faked. The production of the core components of imported furniture should be “imported” in foreign countries as a label, a procedure, and does not represent more about the essence of furniture. In this regard, Wang Lanyu, general manager of Super Comfort International Home, said that consumers must come out of a misunderstanding that imported brands must be of high quality and high price. In fact, “import” is only a commercial procedure and does not reflect the true nature of the product. Quality and price. Wang Lanyu said that it is precisely because of this, responsible furniture agencies should pay attention to the authenticity of the brand and the quality of the products when selecting imported brands, and check for consumers. Although import is understood as a commercial procedure, Gu Wei said that pure imported furniture must be produced with foreign core components, or it can be understood that the design, production and final assembly are all in the country of origin, sold directly, without assembly in China. . Whether sales and customs declarations are linked can indirectly test the origin of imported furniture agents. In addition, Wang Lanyu also said that consumers are now questioning the integrity of imported furniture, and some documents prove that there is room for fraud, such as Proof of origin, but whether the furniture is the one marked on the certificate of origin, there is difficulty in verification. Wang Lanyu said that there are still ways to conduct inspections and comparisons. For example, it is possible to indirectly judge the authenticity of the source of supply from the sales of the merchant and whether the customs declaration is linked. If the sales of the merchant is 10 million, the customs declaration and tax payment certificate When the import value is only 1 million, then there must be a bit of a greasy one. In this regard, Gu Yu also said that if the average consumer actually performs the "inspection" before the purchase according to the above method, it is really awkward. In fact, these aspects are more in need of supervision by third parties outside the business and consumers. It is precisely because the imported furniture market currently lacks effective government management mechanisms and third-party supervision, which will lead to chaos. Tip: Judging the origin of furniture by category and details, in addition to various documents, the industry also has some simple judgments on the “prescription” of imported furniture. Wang Lanyu said that from the experience, most European high-end furniture is usually in Europe; many American wooden furniture is produced in Asia and even in China; American soft furniture is more produced in the United States. This is mainly because different business strategies are different, and American furniture companies generally pursue global operations and reduce operating costs. Many European furniture brands have a high degree of specialization, and they have a profound study of a certain category of homes in terms of design, function, and production skills. The industry reminds consumers that when choosing imported furniture, you can look at the places where furniture is often overlooked, the back of the furniture, the bottom surface, the inside of the drawer, etc. The materials and treatment of these details can reflect the quality of a piece of furniture. For example, some highly skilled French craftsmen regard furniture made by themselves as a piece of art that can be passed down, so they will sign their name in a casual place. (Editor: JN101)

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