The shortcomings of mahogany furniture are "taste". The future is craftsmanship and culture.

"Qing Qianlong red sandalwood high relief embossed Kowloon West Passion top box type four-piece cabinet." The work is as high as 3.25 meters. It is the largest piece of rosewood four-piece cabinet on the market, in addition to the works of the Palace Museum. It has been collected by the Danish Majer family for many years. On June 4th, 2013, the work was started on the 8th anniversary of Beijing Poly's Spring Auction in China, with a total of 28 million yuan. After dozens of rounds of battles by collectors inside and outside the stadium, the company finally sold RMB 93.15 million to refresh Chinese antique furniture. World record. The lot is also the highest-priced Chinese art in the spring. In the high-end furniture market represented by the mahogany culture, prices have been fluctuating due to the gradual reduction of raw materials and the cutting restrictions of a series of international conventions. The reporter visited the mahogany brand stores and professional markets for several months and found that the sales of mahogany have been tepid, and the market prices have risen and fallen. Up or down? The price turmoil is in stark contrast to the market's projected surge, and there are some “downs” in the mahogany furniture market. In particular, some promotional advertisements with expensive mahogany furniture can frequently see various price reduction propaganda in disguise. Some collectors have questioned: How can expensive mahogany furniture fall in the face of increasing scarcity of raw materials and rising labor costs? He showed reporters an advertisement page - a circle chair, a table of three sets of red rosewood, the special price is only a few thousand dollars, "this is almost impossible." After the redwood species have been expanded, the scope, grade More complicated; plus whether it is a single board or a workmanship difference, if you simply use materials to judge the price at the time of purchase, it is easy to get into a dilemma or an illusion. Some consumers said that almost every one he encountered in the mahogany store was not sold at the price. The sixty-seven percent discount was the most common, and even the price could even get two or four folds. A set of five sets of furniture in the Sian Dalbergia bedroom has a price tag of nearly one million, and it can be won by a discount of 400,000 yuan. In the big situation of material shortage, not in the process and cultural connotation, but to play the price strategy and steal the material, only the internal injuries. Some merchants are scarce of materials, the market theory of rising prices, while secretly discounting, borrowing and playing price strategies, such gameplay can only cause consumers to doubt, choose "wait". The woodcarving artist from Jiangsu, and the head of the Jiangnan literati furniture brand, Shen Zhiming, revealed that the fluctuations in the terminal price of the mahogany market are in a reasonable range due to the constraints of raw materials and sales stocks, especially for large brand manufacturers, which can control the price to a certain extent. At present, the production process is the main competitive means. Scarcity of raw materials leads to worry - people are still there, things have not been done? Real mahogany collectors are entangled in the growing shortage of materials. Guo Hua, president of the Classical Furniture Professional Committee of the Henan Collectors Association, wrote in WeChat: "Redwood is limited by resources, and its value is increasing year by year. It has finally become a family of a few people. For many years, it has experienced the prosperity of red sandalwood and the madness of Huanghua pear. The rise of Da Ye Tan... Now, this is about to become history. The good news is that everyone has added value in stock and can make a small profit, but this profitable sale is one time. Worry is You can have it today, you can only look at it tomorrow. In front of the industry is facing the increasingly scarce resources, where is the raw material for production? How many consumers have the ability to buy in front of the high price?” Yan’s Redwood Chairman of the board, Yan Youshou, also said that resources are in short supply and it is necessary to cherish such good materials. Can't fall into the sorrow that "people are still there, things have not been done." Is there a misunderstanding of local consumption? The mahogany producers and enthusiasts who are not so pessimistic in their craftsmanship see the moment as a good opportunity to awaken those who really like classical furniture to taste the cultural connotation and the charm of classical furniture. Nowadays, mahogany furniture has already broken through the prejudice of “only the elderly like it”. The favored mahogany furniture is full of fashionable young white-collar workers. While enjoying the fast-paced life, it also needs to experience elegance and taste a kind of temperament. There is a saying that, in fact, the current mahogany furniture and Chinese classical furniture, in addition to the "high price" to achieve seamless splicing, in fact, in terms of product connotation, design, craftsmanship, craftsmanship and other indispensable factors are not the same day And language. Shen Zhiming revealed that in ancient times, not only the precious redwoods such as huanghuali and red sandalwood were counted as good things, such as eucalyptus and eucalyptus, which were more popular among literati. Nowadays, the precious mahogany materials popular in the market are pursuing independence. Board crafts, etc., even in ancient times, it was only affordable for the officials. "Today's people are heavy, but they neglect to think and taste at work." He said, especially in the Central Plains, most consumers pay attention to it. The material is the most commonly heard in the trading market. "Is this what it is? Is it red? Red sandalwood, huanghuali, red rosewood, lobular rosewood?..." Many shopkeepers said that they usually ask about huanghuali, There are many customers of rosewood furniture, and consumers in Central China are too concerned about raw materials. This is very obvious compared with other markets in the country. Professionals are more "taste", furniture is a lifestyle and style. A collector said that the popular mahogany furniture on the market is often full of carvings, cumbersome and bulky, as home furnishings are too heavy, this It runs counter to the traditional oriental aesthetics and the aesthetic trend of the times. As a professional, Shen Zhiming sees furniture mainly because "the taste is not right." "This circle chair is in front of you, I don't know why it is very comfortable to watch." Taking Su-style furniture as an example, he combines the style, pattern and craftsmanship, pursuing deep and distant objects and exquisite objects, paying attention to the charm, rather than simply pursuing materials is not expensive, is it a single board. He has pointed out that his furniture for more than 20 years has pointed out that a piece of furniture "beauty" should not only look at what material it is. He is more concerned about the delicate workmanship, each arc, yin and yang, polished and so on. In the eyes of the ancient scholars, that is the style and way of their life. The furnishings, furniture and everything are the embodiment of the owner's hobby, character and aesthetic consciousness. For the furniture that accompany your daily life, the pursuit of simplicity, simplicity, one or two couches should be ideal. Yan Jingwei, the general manager of Zhengzhou, said that today's manufacturers pay great attention to “good materials and good work”. The solid materials that can be opened are less and less, especially the technology, which has become a breakthrough for many mahogany manufacturers to enter the high-end market. According to industry insiders, the current mahogany furniture market calls for a rational return, and more exotic brands, more crafts and styles will enter the market to promote this rationalization process. The competition among mahogany furniture manufacturers is also intensifying. Taking the initiative to let go of the body, earning reasonable profits and narrowing the distance with consumers will also become the main means for mainstream brands to strive for greater market share.

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