2014 hardware locks welcome change

Locks are indispensable supplies for many people's lives. They are daily hardware, and they are also a type of security products. The progress of this industry is good or bad, and it affects the safety of every family, unit, and public place. By the early 1990s, the cost of production of the Asian four little dragons had risen and their competitive advantage had subsided. The lock market has slowly declined day after day.

2014 hardware lock changes

In the face of fierce market competition, what changes have taken place in the hardware lock market in 2014? From the hardware market, we learned that many businesses have adjusted their brands, speeded up the pace of product updates, upgraded their files, and explored sales in high-end, refined products.

In a hardware lock store, the owner, Lee, said that since entering July, business has been getting better every day, and customers who come to the store to sign orders and sign contracts to the contract have been in an endless stream. Especially the sales of high-end locks ushered in the peak period. Talking, Li's shop came with three guests. One inquired, they originally came from Pujiang, and some time ago they opened a hardware lock shop. Today, they come to wholesale hardware products such as locks and handles.

High-end locks have high technological content, pay more attention to humanization, personalization, and distinctive characteristics, so the product profits are also relatively high. Ordinary lock products will be upgraded faster, and high-end locks will gradually become the mainstream of the lock market. In addition, with the improvement of people's living standards, the construction of beautiful villages has been gradually strengthened, and the people's requirements for the safety, reliability, and convenience of security equipment have become higher and higher, and the market demand for high-end locks will increase further. The future is an age of science and technology. Locks will enter the fast lane of high-end products.

Guangdong increases research and development of high-end lock cultivation brand

Guangdong Province is one of China's two major hardware lock product bases and has numerous Chinese brand names, well-known Chinese trademarks, provincial famous brands, and provincial famous trademarks. Even so, on the whole, the brand-name effect is often limited to the province and the country. It is still not ideal abroad. Zhong Jinluo said that many companies can only be anonymous and make OEMs for foreign companies.

The famous economist Lang Xianping once analyzed that although some of our famous brand products have reached the level of international brand names, our own brands do not have the proper status and value, that is, they have no pricing power.

The brand originates from the loyalty of the market and its core is quality, technology and credit. According to expert analysis, the international brand names have often experienced more than ten years and decades of cultivation and testing. For example, Coca-Cola experienced 124 years, and Shuangli Human Tools experienced 278 years, but Guangdong's Tigerhead flashlights At present it is only 80 years. Foreign high-end brands do not reflect value in terms of quantity, but embody the value of brand and quality cultivated in time. Therefore, there must be no impulse to step forward and you should not be intimidated by long roads. According to industry sources.

In addition to time, some well-known Sanshui companies often meet the status quo and reduce investment in scientific research, technological innovation, and innovation.

At present, our company’s investment in science and technology funds is less than 1%, but in developed countries it is 5% or more. To make our products become world famous brands, scientific research funds must not be saved. Zhang Xiaoming, deputy chairman of the Guangdong Provincial Hardware Locks Products Association, said that the cost of labor in India is 38% of China. Relatively backward countries such as India, Vietnam, Thailand and other countries have begun to compete with us for low-end product orders. In response, industry insiders have appealed that the advantages of cheap labor in Sanshui will have to give way. Hardware locks companies must think of ways to enter the high-end market as soon as possible.

Grasp the market trend of high-end locks

How to enter the high-end market as soon as possible, on the one hand need to be strongly supported by funds, companies also need to strengthen the brand image awareness; the other hand, recognize the direction of high-end locks market demand, so that timely development.

The first trend is to focus on the integration of culture and personality in industrial design. There are a variety of lock hardware styles on the market, and there are many varieties of them. However, from the beginning of designing, it is rare to include various cultural connotations as design concepts. The Yajie Hardware R&D team has been working on this exploration and experiment since a few years ago.

The second trend: concern for user experience and product humanization. From the application occasions of the products, user needs, and consumer habits, developers have conducted extensive and in-depth research on indoor locks in the existing market, combined with feedback from senior industrial customers such as door factories, and conducted a brand new design on the lock body function. To meet family needs.

The third trend is that the rise of biometrics applications and the development of smart locks and smart hardware will jointly bring locks and hardware applications to a brand new height. Home intelligence will likely enter the homes of ordinary people in the near future. At present, smart locks with high technological and scientific content, including password locks, IC card locks, fingerprint locks, etc., have gradually gained the recognition of high-end consumption in the market due to their unique convenience and gradual maturity of technology. And made a place. Fingerprint locks using biometrics technology have even broader market prospects due to the uniqueness of fingerprints, non-replicability, portability, forgetfulness, and loss-free features.

The fourth trend is to focus on product innovation and patent applications, enhance core competitiveness, and increasingly standardize the protection of intellectual property rights. Yajie has more than 200 patents and it is still increasing at a rate of about 25 each year.

The fifth trend: It is a complete solution for locks and supporting hardware. At present, Yajie has formed a complete product line of five categories including intelligent door locks, building door locks, door hardware, and bathroom hardware. Yajie has always been focusing on the integration of hardware product application systems with locks as the core, architectural hardware and furniture hardware, and has always been committed to becoming an expert in the lock industry.

The sixth trend is to emphasize the attention to product details, to improve product quality, to reflect consumer tastes from details, and to reflect the understanding of product content.

The seventh trend: Enterprises pay more attention to quality and brand. The connotation of a truly good brand is the crystallization of quality, durability, and continuous development; quality is the life of the company.

The eighth trend is environmental protection, energy conservation and safety. The severity of environmental issues calls for more effective actions by responsible producers. Whether the product passed the certification of the environmental system and occupational health and safety system; whether to gradually adopt environmental protection plating technology, reduce the use of cyanide, use 3 Chromium plating; whether to meet the electroplating wastewater treatment and electroplating industry pollutant discharge standards, are manufacturers began to pay more attention to problem.

Hardware locks companies do a good job in marketing invincible

Established its own brand image, the lock company in strengthening the image of the lock on the basis of quality, how to sell their products to the user's hands, is to test the company's marketing capabilities. In addition to focusing on quality and pursuing innovation, companies must also devote themselves to doing a good job.