Hardware industry needs brand marketing

As the saying goes, people-oriented, the essence of the brand is actually the trust relationship between people, so the talent in the enterprise is the core element of brand building. When consumers recognize a brand, what really deserves his trust is the living people of the company. Especially when a company’s leader has the philosophical values ​​of his corporate brand, the person can itself be a corporate brand. Value-added.

For example, when we refer to Apple's mobile phone, we will think of Jobs. When we think of Jobs' personal personality, we may earn extra points for the Apple brand. This way, Steve Jobs personal brand and Apple's corporate brand will be healthy. interactive. There are too many examples. This is also true in domestic companies. For example, when Lenovo was in trouble for the last two years, Liu Chuanzhi went out again. Through the media's dissemination and stir-fry, his personal business influence and fatherhood in China increased the number of partners to Lenovo. The confidence created a good social atmosphere for enterprises to weather the difficulties.

For example, the largest e-commerce platform in China, such as the Internet, has become the best online trading platform for international trade and domestic trade. The brand awareness of the two major trading platforms builds on the core of the company's service capabilities, but Guo Fansheng personally created it through the media. Personal brand image has promoted the rapid development of the two major e-commerce platforms. Therefore, it can be concluded that in a commercial society, the creation of personal brands by corporate leaders can help the development of corporate brands.

The boss also needs branding hardware industry marketing to advocate new branding of corporate brands, as well as the construction of national brands. On January 18th, 2011, New York Plaza of the United States broadcast a Chinese national image film. China wants to establish a value line for the peaceful rise of China in the Western world. What will best represent the Chinese peace-loving image? Instead of selecting China’s science and technology, culture, etc., we have chosen some stars and ordinary people. Because a country is ultimately built by people, the will of the country is a manifestation of human will. It is wise to change Westerners' thinking about China through creative communication of people. Businesses and countries are similar in nature. Both are organizations. There are people to make up. There are also many similar places in management. The author cited so many examples only to give a clear impression of China's hardware and electronic machinery industry: personal brand is extremely important.

From a theoretical analysis, the company's brand culture mainly refers to the establishment of a harmonious relationship with the target customer group, the consumer's mind, and cultural relationships built around its own products and services, so that consumers trust the company's products and services. committed to. Therefore, all behavior companies that can let consumers trust corporate brands should pay attention. Second, we can analyze what business leaders have in consumers and society.

With the development of society, the current Chinese society has abandoned the notion that the old society has no business or stigmatization. The social and political status of businessmen is constantly improving, especially in recent years. The success stories of some outstanding businessmen have become inspirational videos for the Chinese dream. Competition between countries has largely evolved into competition between companies and brands, and competition among enterprises has largely reflected the wisdom of entrepreneurs. Therefore, it is of great significance for a good leader to shape the image of the company in society. In particular, business leaders with industry leadership thinking can indirectly shape their voice in the industry if they can grasp the right to speak of the development of the industry. For example, the hardware and electronic machinery industry's Noble, its CEO Zeng Honglian will create a personal brand, in all important occasions, he will preach why Noble is the world leader in the field of torque tools, and his personal image packaging is also very consistent with the authority The characteristics of wisdom, humility and so on. However, in the local hardware companies, the author has not yet found a conscious and purposely planned boss to create a personal brand. This is a lack.

Most people have ****ism, once the worship of psychology, personal brand and corporate brand value will quickly expand.

Then, the end of corporate branding is to allow consumers to create brand cult and belief in the company. This point, individuals and employers also need to remember forever.

Analyzed from the business practice, customers are in contact with customers in marketing, and products and services need people to provide them. Therefore, all kinds of talents are always dominant. Every brand is a story. The story needs characters, content, plots, etc. Then in the absence of innovations in technology, services, etc. in the Chinese hardware and electronic machinery industry, some companies are not good at adapting to their own environment and conditions and reluctantly copying foreign brand strategies. Registering an empty shell company abroad to tell a brand story, from the circle, it is better to create a boss brand, talk about the owner's story, and create a brand through people. Maybe Liu Chuanzhi, Ma Yun, Ren Zhengfei, Li Kaifu, etc At that time, China's hardware and electronic machinery industry will only accept local brands in the bottom of the heart. Chinese hardware and electronic machinery companies can shape their own high-end brands and compete with international giants.