How real-time market dynamics position the future of furniture design style

Into the furniture store you will find that today's furniture brand design style is getting younger, in fact, this is also to meet consumer demand. Nowadays, the young people after 80s and 90s have become the main force of furniture consumption. The hobbies and personalities of the two groups have more overlaps and overlaps, especially after the early 90s and the 80s, they are similar in age and similar in living habits. Very similar. The cost of this group of people has become a general trend.

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In terms of quantity alone, 80, 90 consumers have reached 400 million, and their consumption potential is huge without rumors; in terms of quality, 80, 90 are in the 24-34 year, covering students from In the workplace white-collar group, 80 people are in a rising period, and 90 families are generally more solid, and their consumption concept is quite advanced. Their purchasing power, purchasing awareness, and purchasing discourse rights are affecting more and more business strategies. .

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At present, most marketing theories emphasize service and value the consumer's enjoyment experience. In the face of 80, 90 consumers, more important is how to stimulate them to spread the purchase and use experience to others. If you need to pay attention to post-purchase services, then you should pay more attention to this link today. The younger the 80s and 90s, the more assertive they are and the lower their brand loyalty, they like to choose between different brands and experience different feelings. An important strategy for increasing sales in the future market may not be to increase the number of repeated purchases by consumers, but to increase the number of trial consumers.

In fact, the successful attempts of consumers after 80s and 90s are endless. For example, the mobile zone launched by China Mobile is locked in 80s. The most loyal fans of Apple's mobile phones are mainly after 80s and 90s. The consumer groups are also 80, 90, and products like IKEA and MUJI are full of personalized features, which makes 80 and 90 ruthless.

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Of course, there are more and more furniture stores that focus on consumer groups in the 80, 90 group. For example, since its opening, Zhengding Jinhe Home Base has been positioning the market as a young person, making low-cost, affordable and vibrant furniture products. The solid wood furniture sold by Jinhe Home Base has changed the traditional and old-fashioned image of traditional furniture, breaking the traditional furniture patterns such as Chinese and American styles, combining simple and practical modernist furniture styles to enable young people to buy satisfactory furniture. .

For more home information, please visit the GO Jiaju ( http:// ) website.