**: Will the flooring industry recover in 2015?

Nowadays, ** has become the focus of attention from all walks of life, but in the case of **, the real estate industry has also become one of the most important issues for **. Can the various proposals and proposals related to it be in a state of low growth? The flooring industry brings about the vitality of first-line development?

The property market will pick up or drive the development of the flooring industry

All along, the flooring industry as a downstream industry in the real estate industry, its development trend is largely subject to the trend of the property market. According to relevant data, the overall transaction volume of the property market in 2014 decreased by 10.36% compared with 2013. The overall transaction volume of the first-tier cities was 15.36% lower than that of 2013, and the total volume of transactions in second-tier cities was down 6.99% year-on-year.

Looking back at changes in real estate policies throughout 2014, it is not difficult to see that between January and April, the country continued its stringent tone since 2013, and from May to September, local governments have loosened their policy of “deadlocking”. Since the end of September, the “four central bankers” and the new policy of the *** in early October have been introduced in succession, and the policy of restricting loans and restricting purchases has been further relaxed. In this report, for the first time in eight years, there are no mentions of “regulations on real estate” and “restrictions on purchases”, which may indicate that the real estate industry will gradually relax its policies. “Spring” is about to come.

Flooring business development needs to seize market opportunities

For the flooring companies, how to adapt to the "new normal" of the economy, seize the opportunity to win the initiative, and let innovation become the engine for driving development is a question worthy of consideration and discussion. With changes in consumer demand and market trends, the home industry has entered the "big home era," where consumers provide true one-stop, integrated home solutions and can provide more than a decade of housekeeper-style maintenance services.

Flooring companies need to accelerate the creation of new business models integrating product design, R&D, manufacturing, branding, sales, and services to meet the advent of the “big home” era. With the continuation of the communism, the gradual introduction of policies such as “going administrative intervention and returning to market leadership” has continued, and housing prices in first and second-tier cities have continued to decline, and house prices in third and fourth-tier cities have steadily declined. Or will further stimulate the real estate business inventory management, consumer demand for housing. At the same time, the advent of the era of large homes, the gradual implementation of a series of humanized programs such as fine decoration, one-stop, and integration, or will be sought after by more consumers, so that the home industry to remove obstacles, continue to pick up, and drive the industry as a whole development of.

In the face of such development opportunities, the flooring companies should seize the opportunity to provide more services for consumers and understand the consumers' demands. Although it cannot be said that the home industry will return to its peak with this wave of trends, at least this is A favorable situation, perhaps the home industry will successfully break the ice with the warm flow of the 2015 spring and return to the right track to advance toward the next goal!