At the end of the year, the concept of the furniture industry has been hyped up and down. For example, “Fengyun Peopleâ€, “Top Tenâ€, “Headquarters Baseâ€, “Brand Upgradeâ€, CBD, etc., it’s a bit dazzling. This is a time of concept marketing, and the furniture industry is no exception. Especially in the context of the current economic crisis, manufacturing depression, and "confidence is more important than gold," the concept is particularly important. Even though many of the current concepts are still in the stage of creativity, experimentation, and speculation, and even some concepts may never be in the air, they can't land, but they provide people with a space of hope. Moreover, as the smallest unit of thinking, the introduction of a new concept also represents a new kind of thinking, which indicates a new possibility and stimulates a positive act. However, many concepts are often born in response to specific problems in specific contexts. If you can't face the problem and get rid of the research on the problem, it is likely to become a falsified, "hanging, selling dog" type of "pseudo" Concept, or boring hype. Unfortunately, the furniture industry is currently immersed in this bad atmosphere: some so-called “fighting people†may just earn some money, and have not done anything really “fightingâ€, let alone people from it. “Fengyun†tastes the rational law of enterprise operation and wealth creation; some so-called “top ten brands†can't talk about how many unique consumer value creations, or they can't talk about brands at the consumer fees. More so, the so-called "headquarters base" advocated by certain regions and enterprises has become a mysterious and mysterious gimmick because it has intentionally or unconsciously ignored many hypothetical premise. In view of this, the author believes that the furniture industry must be good at creating people, but also more people who are brave, good at asking questions and facing problems. Especially in the context of the current escalation of the furniture industry, as Einstein said, "Proposing a problem is more important than solving a problem." The concept must be accompanied by more questions and face up to them. In this way, the concept will not be empty, lack of material meaning, and will be more constructive. In fact, looking around the furniture industry's surrounding environment, we need to raise, face, and think constantly: First, take the problems in the concepts created above. For example, the so-called "Top Ten People" can at least not be engaged in pure buying and selling, zero-sum or even negative-sounding businessmen, but entrepreneurs who participate in certain value creation and positive-neighbor games. How many of these “people in the storm†are pure businessmen, and how many are real entrepreneurs? If they are entrepreneurs, what creative activities did they do? What kind of background did these activities make? In making wise decisions in these contexts, what are the valuable qualities of the “Fengyun People†subject and what difficult choices are made beyond the meaning of ordinary people? Another example is the “Headquarters Baseâ€, which requires the support of many high-end production factors and management elements, such as High-end talents, standardized intellectual property system, excellent living environment, humanistic environment, etc., is there a region that advocates this concept? If not, how to break through these “bottlenecksâ€? What problems will be encountered when breaking through the “bottleneckâ€? If it is a systemic problem, where is the most important breakthrough at present?... Our "problem" is actually still Can be pulled a little further. Not long ago, the Foshan Intermediate People's Court publicly heard the case of Struland's patent infringement dispute against the furniture. When the plaintiff, Stirling, showed nearly 10 sets of iron certificates including physical sofas, the new evidence of the defendant's left and right sofas made the case confusing: after the application of the appearance patent in Stirling, the left and right sofas immediately applied. patent. The basis for the patents of the left and right sofas is reported to be only "the appearance of the patent application of the sun-drenched chair on the left, the left and right sun loungers on the right". Why is such a ridiculous voucher the basis for the official patent review decision? Is it a mistake of the patent staff, or is it another key issue that we have to grasp in the patent dispute between Styroland?... The Xianghe Jingwei Furniture City fan case gradually emerged from the surface. This case has actually been going on for a long time. Regrettably, apart from the sporadic reports of some media such as People's Daily Online and People's Representative Network, why haven't there been more media follow-up reports for a long time? An evaluation report that caused the county's fiscal revenue to lose 15% has not been released? Why is the interest of the shareholder Tan Meiliang being stripped under the broad daylight? Who should be responsible for the loss of Tan Meiliang? In the context of the market economy, the basic property rights issue has been called for for decades, why is it always impossible to clarify? ? What kind of benign rules should be constructed in the interests of the administration, the judiciary, the media, and the enterprises?... When asked about this, the author feels that it is necessary to solve the economic difficulties of the furniture industry and even the entire Chinese market, many times, and It’s not about how high our wisdom is, but whether we have enough courage to face the above detailed problems, because whether it’s an industrial upgrade or a major issue such as the regional economy, it’s probably built on In the middle of the above detailed questions. The problem has been raised, and a sufficiently powerful paradox has been formed. Naturally, it is also a time for problem solving, because Milton has long pointed out: "Although various schools of thought can spread on the earth casually, the truth has already gone in person, let it Let's fight with hypocrisy. Who has seen the truth have been defeated in a bold fight?†Of course, the key question is whether we have enough courage! After all, the current furniture industry culture is “harmonious†as long as it has its own The interests are among them. As long as the public problems of the industry "do not care about themselves", everyone is a group of peace. Sadly, our "harmony" is strictly not called "harmony", but "hometown wish". In the touting of hello and my good-hearted style, it confuses right and wrong, reverses black and white, and blurs. Rules, and then "water fish in the water." In this context, it is difficult to find out what truth to be born and solve the substantive problems of the industry!
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