This year's "11" is an unusual long holiday. It is not only the longest golden week in history, but also a profound test for the furniture industry. It is also a key challenge and a rare opportunity. Performance sales are still important for market layout. With this golden Monday round of marketing wars, the furniture industry not only achieved some gains in performance and sales, but also gained a clearer understanding of the consumer market. In the situation that the entire furniture consumption market is gradually warming up with the economic recovery, there are some subtle changes in the consumption trend of furniture products. It is worthy of serious consideration by enterprises and constantly adjusting and upgrading the changes in form. The furniture industry has heated up with the economic recovery to create a new round of competition. From the end of last year to the beginning of this year, the financial crisis has ravaged the world. The property market and the stock market bear the brunt. As the downstream industry of the real estate industry, the household industry is inevitably affected, not only the demand is greatly reduced, but also the market. More crisis of consumer confidence. Beginning in May and June of the year, with the adjustment of macroeconomic policies, the Chinese economy began to pick up, and the country's housing prices have warmed up and even reached the level of burning. These have made the furniture industry see the dawn after the dark. But even if house prices rise, the demand for decoration and purchase of furniture will not appear immediately. Most people in the industry tend to believe that the real spring of the furniture industry will appear after September and October of the second half of the year. During this time, how to take advantage of the exhibition and holiday preparations to take off in the second half of the period has become an important issue for furniture companies. From the several exhibitions in September, the furniture market, especially the furniture market in Guangdong, has undergone a major change. Guangdong's "double transfer" policy and financial crisis have eliminated a large number of small and weak enterprises, and the remaining brands have shown a fresh and tenacious vitality in the crisis. Federal furniture is one of the companies that have made a strong attack. At the Guangzhou Furniture Fair, Mr. Zhou Shanlin, the director and executive vice president of the Federal Furniture Board, said that the impact of the global financial turmoil on the federal government is not particularly large. The federal government basically maintains its original market share and even Shandong has invested in a manufacturing base covering an area of ​​more than 500 acres. The federal choice to expand during the financial crisis is mainly to have better means of production to satisfy consumers across the country. There are not many companies like the Federation that can stand up in the market and even expand smoothly. But this is one of the few strong brands to create a new market environment, creating a new competitive situation and experiencing the crisis. The competition in the furniture industry is pushing towards a higher-end, more professional and more intense direction. At the Guangzhou exhibition, the Federation is demonstrating this strong competitiveness. According to Mr. Zhou Shanlin, the Federation has integrated several major products and new products into eight series, incorporating many rich elements. Huang Wendong, deputy general manager of the Federal Group's market resources department, said that the eight-series series said that the federal goal is to use the one-year time to develop the advantages of the solid wood brand and differentiate the eight series of products into styles and price ladders. The product family of productization and productization can support individual monopoly and group operations. In this way, the franchisees can be big or small, can enter and retreat, respond to the market, and change freely. Investigate the changes in consumer demand and follow the new trend. The furniture consumption market can be described as changing rapidly. In addition to the traditional requirements of safety, price and after-sales service, with the maturity of the market in recent years, more and more new consumer demands have begun to receive attention from the industry. . In recent years, not only in the furniture industry, but also in the entire home industry, “green†is a key word for increasing incidence. Green is not a new topic, but it has only recently begun to take the top three among the key elements of consumer choice of furniture products. Faced with the increasing environmental protection demands of consumers and the increasing knowledge of home environmental protection, many furniture companies have adjusted and upgraded their products and technologies. However, although furniture companies spare no effort in improving the environmental performance of their products, few companies can work on environmental performance testing. To a certain extent, the detection of environmental performance or the overall quality inspection requires higher requirements for the overall technology and comprehensive strength of the enterprise. Although most of the branded furniture on the market can pass the main quality inspections in China, some test results may not be recognized by other countries and internationally, and the test system and checkable items are also different from the international level. Take the CNAS (China National Accreditation Service for Conformity Assessment) certification, there is only one furniture company that has obtained the CNAS accreditation certificate in China, which is the federal furniture. In August of this year, the Federal Furniture Group Testing Center officially obtained the laboratory accreditation certificate issued by China National Accreditation Service for Conformity Assessment (CNAS), becoming the first enterprise in the domestic furniture industry to be recognized by the national laboratory. The test results can be used in 61 countries and area. The Federal Testing Center can carry out raw materials such as artificial boards, leather, flexible foam, textiles, packaging cartons (boards) and wood furniture surface coatings according to Chinese standards (GB), American standards (BIFMA), and EU/UK standards (EN). More than 100 physical and chemical properties analysis tests such as mechanical structure and formaldehyde emission. The upgrade of the Federal Testing Center not only ensures the quality and environmental performance of its products, but also integrates with the international all-round from the technical testing capabilities, and opens up the “green channel†with 61 countries and regions to seize the commanding heights of the domestic and overseas markets. Its products are more popular with consumers after being stamped with the CNAS accreditation logo. Teak furniture has become the trend of fashion homes for the past 10 years. The trend of tropical wood in Europe is to change from darker wood to lighter wood. White oak is unique among all hardwoods, and both demand and price climb. But the European Wood Flooring Alliance data shows that this trend is changing and the trend is strengthening. From the market's various signs, this year in the furniture market, teak will lead a new round of fashion. The main reason lies in this: First, people are tired of leading the market for a long time such as eucalyptus and cherry wood, especially the younger generation of consumers, trying to get rid of this pattern and seeking new ones; second, the teak color is stable and the material is stable. It is not easy to be deformed, and the effect of home improvement is rich and elegant, which is very popular among successful people. Third, this type of wood is more suitable for matching furniture and skirting boards of other materials, and it is easy to reflect the personality of the occupants. In the home furnishing industry, teak has always had a low-key and valuable identity. It is the king of wood and also known as the gold in the wood. Many times in life, we can always see the figure of teak, especially the story of the Titanic shipwreck related to love, and open up the details of the love that may be fictional. We will be even more surprised to discover that the deck of the Titanic is Made of teak, people recovered it a hundred years later and found that the deck was still intact after centuries of soaking in the sea. This seems to have become a legend in the home industry. According to the changes in the demand for teak furniture in the consumer market, many furniture companies have made teak products one of the main promotion products, and the best of them have to mention the federal “One Piece Pomelo†series. Huang Wendong, who is responsible for the development of the "Yipang Pomelo" product, said that "one product pomelo" came, and it seemed to be a deep love. In his opinion, the furniture made from teak is really beautiful, not only has the charming luster of gold, but also its unique wood grain and ink line, "beautiful", is the most intuitive of Huang Wendong's "One Pie Pomelo" praise. It is also because the producers have their own real feelings about the materials, and the furniture produced can impress the consumers. Since the listing of “Yipang Pomelo†series products, it has been widely praised by consumers and has occupied an important strategic position in the teak market. The “Yipang Pomelo†series has undergone a rigorous market survey before design, and it has come to where the consumption level of “Yipai Pomelo†is locked. So, one table, one chair, one bed and one bed, basically surrounds this kind of The price is designed to be exceeded. If it is exceeded, it will be reduced, not enough, and then added a little. Companies that are so intimate and meticulous in research and design are rare. The healthy development of an industry depends on the joint efforts of the industry and a stable market. Some enterprises need to play a pioneering role. As a youth company established for 25 years, the Federation has always been committed to promoting the development of the industry and meeting the needs of consumers. It is indeed a model of the industry. When we reflect on the industry and the market, we should learn from the model experience and contribute to the industry and consumers with greater and stronger corporate strength.
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