Wenzhou shoe enterprises in the first half of the domestic sales decline as a whole

In the first half of this year, the overall situation of domestic sales shoes in Wenzhou is not optimistic because Wenzhou's domestic sales shoes have been affected by many factors, and they ended up with a good start. However, the outcomes of the domestic sales have been met with inventories. Recently, the author visited the main footwear industry in Wenzhou. In the first half of the year, the trend of domestic sales of shoes in Wenzhou was investigated.

In Wenzhou, there are domestic shoe companies mainly including Kangnai, Aokang, and Hung Hom, as well as foreign trade companies represented by Dongyi, Dibang, and Jindi. In addition, there are also Wenzhou Economic Development Zone and Xidu Industrial Park. Many domestic sales companies. In these regions, there are more companies that produce men's shoes, followed by women's shoes companies. After years of development, Lucheng District, Economic Development Zone, Xidu Industrial Zone, and Oubei County have gradually formed an important production base for Wenzhou men's shoes. The men's shoes produced at these production bases have been developed in terms of product development, quality and price. Recognized and accepted by the outside world, therefore, domestic sales companies in these regions directly determined the trend of the domestic shoe market in Wenzhou in the first half of the year.

However, the author also noticed that the enterprises that really did well in the first half of this year not only had good sales of their products, but also praised the quality of their products. Some of the products were also in short supply, such as Aokang, Hung Hom, and Ritek. , red straw hats, spider kings and other shoe industries; economic development zone of Gilda, Dongyi, Dorcon, Shun Shing and other footwear; Lucheng District of Cornell, Jui, Huang Mei, Hongshun, Huan Yu and other footwear .

During the visit, the author learned that in the first half of this year, Lucheng District had a company that produced sandals for men's children. In the first half of the year, only 80,000 pairs of shoes were produced, and the inventory reached more than 20,000 pairs. There is a medium-sized company with two cold-glued lines. In the first half of the year, a total of more than 400,000 pairs of children's shoes were produced, while the inventory was a backlog of nearly 50,000 pairs. If you counted the previous inventory, there were nearly 80,000 pairs. According to the person in charge of the company, it is normal for customers to report as soon as the end of April. However, for only a few days, the domestic market suddenly fell silent, so that companies could be held back by inventories if they could not change their production plans. For domestically-produced women's shoe manufacturers, although there was no pressure from inventory, overall output still fell compared to previous years. However, when the economy is recovering, the Wenzhou footwear industry has also received good news. A group of excellent Wenzhou women's shoes companies have united together to establish a professional platform and actively expand the market. Affected by the slow pace of economic recovery, the first half of this year, the days of Wenzhou's women's shoes companies are not far behind. Since June and July, with the advent of the autumn and winter footwear development season, Wenzhou women's shoe companies have also begun to pick up, and the enterprises are in good condition. Enterprises began recruiting to expand production scale. For enterprises that do even help PVC injection shoes, it is an opportunity period for product promotion and sustainable development, but at the same time pay attention to follow-up risks, since the end of last year to the first half of this year, the company's new equipment is more than expected, plus the original Equipment, domestic sales and subsequent development of PVC injection shoes need to be evaluated.

During the visit, the author was greatly surprised that the domestically produced men's shoe company with a certain scale has increased its output this year. The growth rate varies from factory to factory, with a small increase of a few percent. The growth rate exceeds 40%. Although this company is also facing the problem of inventory backlog, the inventory quantity is not so exaggerated. According to the person in charge of this company, Others have determined that the domestic market in the first half of this year is not very good, but he believes this is a rare opportunity for development.

According to the author's understanding, the reasons for the large inventory of domestically-manufactured shoes in Wenzhou this year are mainly the following three: First, there is a backlog of inventory in the market; Second, companies are riveting their efforts to produce output, which ultimately results in inventory; Third, it is affected by the weather. , shoe sales fell sharply. Wenzhou's foreign trade shoe market is uncertain, the domestic market is fiercely competitive, the substantial increase in production costs and the sharp decline in profits, is still a problem that many shoe companies must face. If an enterprise wants to survive and seek development in a crisis, waiting and awkwardness can only sit still and wait for success.