Ceramic bathroom market is a serious phenomenon

The ceramic sanitary ware industry has low awareness of entry barriers and weak intellectual property awareness. Coupled with the lack of technical barriers, innovation is difficult, counterfeiting is fast, the market is too confusing, and it hurts the bathroom industry.

At this stage, the ceramic sanitary ware industry is basically still in the category of labor-intensive industries. Such an industrial model is also destined to ceramic sanitary industry threshold is not high. Before the long-term boom in the sanitary ware market, some companies or individuals with insufficient strength have joined the industry, so that a batch of “Miscellaneous Army” landed directly to lower the level of competition in the ceramic sanitary industry, resulting in “grabbing The "unique," "malicious attacks," and "reciprocal price reductions," and other adverse competition phenomena have fluctuate. The entire ceramic bathroom industry's operating quality, customer reputation has caused a great negative impact.

Ceramic sanitary ware industry awareness of weak intellectual property market is too chaotic A big trend in the ceramic sanitary ware industry is that the consumer behavior of Chinese consumers is becoming more and more mature. The demand for ceramic bathroom products has been measured on the basis of price factors, such as environmental protection, after-sales service. Service, design, function, color, material, shopping environment, service quality, etc.

The benchmarking companies represented by some powerful brands have already set a threshold for entry before the new consumer trends: Small brands without equipment, technology, shoddy, cutting corners, mimicking plagiarism, and low-price homogenous competition will be blocked. Outside the market.