Home improvement market disorder nine anti-decoration trap

From the start of development of the decoration market to the present, many owners have actually heard about the drawbacks of home improvement “guerrillas”; but considering a variety of factors, there are still quite a number of owners still choose “guerrilla”, directed at the price Cheap, want to try "eat this crab."

Shuaibang Design

The results show that the “risk factor” for choosing home-run guerrillas is too high: after a good luck owner, the guerrillas are asked to complete the renovation. They are basically safe, and there are occasions where repairs are made, and only a small cost is spent; more The situation encountered by the owners was that less than half a year or even a month or two after the renovation, there were major problems such as water seepage, shedding, deformation, etc.. At this time, someone was looking for repairs. The other party either played “evaporation” or shirked responsibility. What's more, after the guerrillas took the first payment from the owners, they did not start work or only half of them. Without any greeting, the guerrillas disappeared without a trace.

"Guerrilla" Halfway

Ms. Yang, who lives in the Changsha Sifang Community, unfortunately encountered the third situation, "losing his wife and breaking the army." In March of this year, when Ms. Yang and her husband prepared to renovate a new house, they had looked for several decoration companies and their valuation was over 40,000 yuan. Since both of them are wage earners, they have just bought a house and are holding hands. They just want to spend less on the decoration, but the decoration company's offer is still far from its budget.

The couple are worrying about how to solve the decoration. One friend who has had some contacts recommended a decoration for the guerrillas. The price is three points cheaper than the regular decoration company. The workmanship is also decent and there is a model room in their neighborhood. So, the two met with a friend's referral to the master of the week.

"I think I can still 'cut', the last 120 square meters of the house to 25,000 yuan decoration transactions." Ms. Yang recalled. Then according to the agreement, the couple first paid a prepayment of 5,000 yuan and the decoration team entered the field; according to the list of materials opened by the master, the materials were filled in. In this way, the rest was the decoration team.

The two people were busy with their work and the places they rented were far away. They couldn't attend to the scene every day. Two weeks later I went to my new home and saw it dumbfounded: there were piles of debris in the house. There were holes in the wall that hadn't been finished yet. There was no leftover useful material... Ms. Yang was busy finding out the contractor’s phone and playing. Innumerable times, I finally got through, and Master Zhou said politely: “At home there was something going home, and I was too eager to say hello to you. I’ll be here in a few days.” For a week, there was no shadow; when I called again, the message I heard was: "The number you dialed is an empty number."

Guerrillas upgrade "wearing suits"

In fact, before the accident, Ms. Yang has always felt that the guerrillas are very good. "Good luck is right." One was introduced by acquaintances, and the other was “good reputation” in the community. I heard that several of them are contractors. After the “accident,” Ms. Yang suddenly realized that this so-called “good guerrilla” is still unreliable – like other guerrillas, they have no business license, no fixed office, no legal agreement, and in the end, they themselves The rights and interests are infringed and cannot be guaranteed.

An industry source told reporters that the guerrillas’ approach to finding customers has been “completely upgraded” compared with the way they used to hold their brands on the roads. Like Ms. Yang encountered such a period of time stationed in a community, make great efforts to do the first list as a "model", so that the owners in the community pass word "low price high quality"; back to some introduction of business Part of the owners kickbacks, in order to attract more customers, creating a "I am very good, very popular" illusion. Once a big problem occurs, it disappears without a trace.

Chen Zhongyi, director of the Changsha City Urban House Decoration Industry Association’s Supervisory Committee, pointed out that the guerrillas’ practice was to “play one shot and change a place”. Now it’s “a fight for a place”, but there is no essential difference between the two approaches. The interests of consumers are also not guaranteed. What is worse, the current practice is more secretive, and the area and extent of victimization are even greater. The existence of "guerrillas" has seriously disrupted the order of the industry.

The guerrillas' five major ills

Yao Baolin, secretary-general of the Hunan Provincial Interior Decoration Association, believes that the existence and "horizontal" of the guerrillas are specific products of the decoration industry at a certain stage of development and will eventually disappear on the stage of history.

Compared with the regular army, Yao Baolin thinks that the guerrillas have five major shortcomings: There is no formal contract and a fixed office location, there is a problem, the owners can not find people; seemingly low prices and not really low prices, budget quotations are very vague, into After the game, they will continue to add to the owners to increase the cost of renovation; they will make a big fuss about the material, and they will be poorly charged; the construction quality will be very rough, and there will be no after-sales service; the maintenance will cause the owner a headache; the space design will be unreasonable and the materials will not be environmentally friendly. , causing serious indoor air pollution.

Yao said that the guerrillas can still occupy a large market with irregular behavior, mainly because consumers think it is “cheap”. In fact, the guerrillas play tricks of “low-opening and high-going”: they are attracted by very low prices. The owner, but this quote is ambiguous, and many have no agreement to understand. After waiting for the guerrillas to enter the refurbishment, he would ask the owners where to add and what kind of materials to change, so that the owners would spend a lot more money. However, at this time, the owner has “put on a pirate ship” and cannot turn back.

"The existence of the guerrillas has also caused the country's taxation to suffer a lot. The guerrillas have never paid the tax revenue, and the supervision of relevant departments is also difficult to implement." Chen Zhongyi said.

Awareness and supervision need to be improved

Yao Baolin said that in the past two years, regulations and documents related to the decoration industry have been issued. The Provincial Bureau of Quality Supervision issued the “Quality Acceptance Criteria for Residential Decoration Projects”; the provincial Economic Commission and the Provincial Administration for Industry and Commerce issued the “Residential Decoration Engineering Construction Contract”. (Demonstration text); The Provincial Assembly Association introduced to the public the “Reference price for the general project of residential decoration and decoration”.

Industry associations and industry and commerce departments also attach great importance to the supervision of “guerrillas”, but there are still difficulties in the specific operations. Therefore, industry associations attach great importance to the promotion of consumers, encourage them to consciously consume, and clearly consume. “In fact, our consumer awareness has been increasingly improved and industry norms are being implemented. In time, the guerrillas will eventually become history.” Yao Baolin said.

Reporter's notes

Integrity Broadens Development

Today's home improvement market is still in a chaotic state. Not only is there a dispute between the guerrillas and the regular army, even if it is a regular army, the level between the company and the company is also uneven and varies widely. The low level leads to more and more home improvement disputes, which has brought many negative impacts on the entire industry.

The industry believes that the owners lack of decoration knowledge, the relevant departments of the "guerrilla" management is not standardized and "regular military" and "guerrilla" vicious competition, is the cause of the increase in home improvement disputes the root cause.

An insider told the reporter that the demarcation between the guerrillas and the regular army is not very obvious. Some guerrillas pay attention to construction quality and word of mouth and accumulate to a certain stage. They register the company to join the ranks of the regular army; while many small companies in the industry have weak competitiveness and outsource the received orders to the “guerrillas.” The result is that Reputation is damaged and consumers no longer trust them.

Based on honesty. Integrity is the basis of all business activities. Without the support of credit, the profit floor will collapse again.

Nine strokes anti-decoration trap

First, refuse to use units or individuals who do not make money or discount offers to solicit business.

Second, ask for a photocopy of the business license, a copy of the qualification certificate, and verify the legality of the company.

Third, be careful of the construction team to reduce construction procedures, cutting corners.

Fourth, alert to use the package pricing method to deceive, seemingly scientific, the actual project is vague.

V. Carefully choose a reputable decoration company or individual.

6. Find out what materials, construction procedures and service items are needed before signing the contract.

7. The percentage of non-owner's willingness to increase the amount of the project must be specified, generally not exceeding 10%.

Eight, do not rely on the model room.

Nine, the proportion of the previous payment must be compressed as much as possible.

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