The opening of the 14th Guangzhou Construction Expo focused on the development trend of integrated home

The first day of the Guangzhou Jianbo Fair

Today is the first day of the opening of the Guangzhou Construction Expo. During the trip to the Pazhou Convention and Exhibition Center, the reporter found that the traffic has been getting closer and closer to the exhibition site. When the reporter came to the site of the Expo, it was the opening of the exhibition hall, but The entire convention center has been crowded with people. In addition to the professional audience, there are many people from the family to come and watch the exhibition. There are many children on the scene to follow the parents.

Guangzhou Jianbo Fair is known as the “Asian Building Materials First Exhibition”. It is understood that the exhibition area of ​​this year's Guangzhou Construction Expo has reached a record 320,000 square meters, an increase of 10% over the previous year, and more than 2,400 exhibitors. The number is much larger than the previous ones. The five sub-theme exhibitions and nine professional exhibition areas set up at the exhibition site will constitute a cross-disciplinary development framework, from ceiling to wall to ground, from kitchen to bedroom to bathroom, truly building a comprehensive industrial stage to achieve the perfect linkage of the architectural decoration industry. .

The first integrated home exhibition area attracts attention

The “Integrated Home Show Zone”, which was first promoted by the Guangzhou Construction Expo, has become the focus of the industry. Based on the latest demand in the home market, it is not only the “integrated home display area” that is the first in the industry. For the relevant enterprises to build a stage to show their own strength, but also gathered the strength of the industry and society to explore the development trend of integrated home.

At the site of the construction of the Expo, SouFun Home Network reporters interviewed the exhibitors in depth, and integrated the development trend of the home with the CEOs. Li Kun, general manager of Kasimi ecological wall materials, said in an interview with SouFun Home Network reporter that integrated home is a future development trend. Enterprises or brands should focus on their R&D and production, which is targeted by professional home consulting or consulting companies. Consumers' needs, in terms of specialization, humanization, and intelligence, rationally combine products of different qualities and functions.

At the same time, the “Boundary Art of the Development of Small Directions and Big Business Home Industry – 2012 Home Development Summit Forum” hosted by SouFun.com and Jiatian.com was held on July 10th. The pioneers of "home" - nature, Europe, top solid, Weiyi, Shangpin home, Fulin, Huahe and other enterprises, explore the balance of the development of the home industry, bring to the Chinese home furnishing industry Forward thinking about sustainable development.

Exhibition beauty is leading the competition

In order to achieve a complete success in corporate exhibition marketing, in addition to the advantages of product quality and manufacturer operation, the appropriate marketing tools are also very important. Among them, beauty marketing is a part of marketing, and beauty plays an important role in improving product and company visibility. At the same time, it can also make the company shine at the exhibition.

At this year's China Construction Expo, many companies have also invited a variety of beautiful women, either to let the beauty set off or display products, or to let the beauty perform or show, often in a pavilion where the audience is surrounded by water, because the beauty is here, People have to stop and stay.

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