Although renting a car, renting equipment, and renting a house have entered the homes of ordinary people, and the same as the necessities of life, the furniture rental has not yet formed a climate, and the development of the industry needs to be broken. Some enterprises have been affected by the rising cost of raw materials, labor, national property control policies, and industry surplus. In recent years, China's furniture companies have struggled to survive. According to data released by the Ministry of Commerce, the cumulative sales of the above-scale building materials stores in the first half of this year from January to June was 519.6 billion yuan, down 6.19% year-on-year. In this context, the majority of furniture companies take the initiative to attack, innovate products and improve service models, test water furniture leasing is one of the countermeasures of some enterprises. Not long ago, Shenzhen furniture brand Fuzhidao launched a furniture leasing business. As long as consumers have a credit card of their designated bank, they can realize “zero down payment, zero interest, zero handling fee†and rent back their favorite furniture. Family. The reporter learned that the monthly rent paid by the owners who participated in such leasing business was 2.5% of the total rented furniture. After the lease expires for 2 years, the price of the renewal is 10% off. In addition, the longer the lease period, the more favorable the discount. After 5 years, Fuzhidao will only give the furniture to the user for a nominal 1 yuan. In addition to Fuzhidao, Weiyou Home has also launched the “Environmental Reuse†furniture leasing business, which has aroused widespread concern in the industry. It is reported that Weiyou Home has signed a long-term furniture rental contract with Wanhao Group, reached a furniture lease for the model house with Wanda Group, and also involved in public rental housing projects to provide furniture and small appliance rental. Next, Weiyou Home will target the personal consumer market and sign a 10-15 year home rental contract. During this period, consumers can change furniture at will, and they can return or even own the furniture after the contract expires. In the furniture rental market, which has been unpopular for many years, some enterprises have tested the water. What are the reasons? The industry believes that in addition to the huge development space in the furniture rental market, in recent years, the concept of low-carbon and environmental protection has been deeply rooted in the hearts of the people, and the advantages of recycling furniture and recycling resources are in line with such a social trend, so it can rise up. . Development still needs to break the ice. The sales model of China's furniture enterprises has been relatively simple. It is just a one-time sales of furniture and lacks a diversified sales model. However, the model of renting furniture has not become a climate. It is understood that at present, China's furniture leasing is mainly business exhibitions, wedding banquets, office furniture and other businesses, and the demand is relatively large. For personal business and home furniture rental, almost no such rental company can be found. In fact, in the developed countries such as the United States, the furniture leasing business has become the norm. According to statistics, at present, the US home leasing market has a size of 44 billion US dollars, while China's furniture leasing market is almost zero. The concept of consumption is one of the reasons that hinder the development of furniture leasing. For a long time, for the necessities of furniture, houses and other necessities, the traditional concept is to "buy" better than "rental". In many people's eyes, only buy, can be used with confidence, rent, always feel unreliable. Many consumers do not agree with the "rent" model. After all, furniture is a durable product compared to FMCG. Once it is purchased, it must be used for at least three or five years, or even longer. To say that renting may be of value to consumers who have short-term use needs. The reason why furniture rental is not called sitting is - "not cost effective." For those consumers who choose to rent furniture, some are for temporary use, rent is cheaper than buying, and some prefer to change the furnishings at home, often changing rents is more cost-effective than buying. However, according to the current furniture leasing model introduced by some companies, renting is not necessarily better than buying and saving money. Some people have calculated such an account. Take the furniture rental in Fuzhidao as an example. According to the monthly rent paid for 2.5% of the total rented furniture, a piece of furniture with a price of 2,000 yuan will be paid 50 yuan per month. rent. And the rental time is 2 years, so it will be 1200 yuan for two years. In addition, the merchant also stipulates that the guarantee deposit of 600 yuan should be paid at 30% of the furniture price. In this way, a total of 1,800 yuan, although the deposit will be refunded in the end, but counted, renting two years is only 200 yuan less than the purchase. If the lease is three or five years, the rental price is more expensive than the purchase price. At the same time, as the furniture enterprise that is the main body of furniture leasing, if it wants to enlarge the furniture leasing business, it also faces difficulties such as heavy asset pressure and logistics.
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