In the 1990s, China's ceramic sanitary ware industry was already leading globally. Since 1993, the output of architectural ceramics has held a dominant position, and today, it continues to show strong double-digit growth. Notably, the rapid rise of emerging ceramic sanitary products from regions like Jiangxi and Hubei has sustained this momentum. However, when it comes to overall product quality, it remains at a low level, as indicated by market spot checks. To address this, companies must focus on improving their product performance to meet necessary standards.
It is not the testing indicators that hold back enterprises, but rather the quality of their products. There is a common belief in the market that too many tests lead to product failures, even though the products themselves are actually of good quality. This view is incorrect. It simply reflects that some aspects of the products have not met the required standards, which can cause issues. Therefore, companies should reflect on their own shortcomings instead of blaming the strictness of the testing criteria. Only through self-improvement can real progress be made and consumer trust be gained.
The role of these indicators is not to hinder production but to drive product quality improvement. When product quality meets higher standards, it becomes more appealing to consumers, especially as people now place greater emphasis on product quality. If products have numerous issues during use, they can frustrate consumers and lead to boycotts. Thus, companies must continuously strive to meet consumer expectations.
Another major issue is the large number of ceramic sanitary ware enterprises in China. The industry is still experiencing rapid growth, with many new companies entering the market. Although some have closed due to export restrictions or declining profits, the number of new entrants remains high. As a result, the total number of companies and the scale of the industry are increasing. However, only a small portion of these companies operate at a real scale. Most are small-scale producers or workshops, leading to inconsistencies in product quality. This is why spot checks are still necessary to protect the interests of quality-driven companies.
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