The Dongguan Dongguan Furniture Fair, which is known as the industry barometer, has been launched recently, and various furniture companies have brought their new products to the exhibition. The most striking thing is the Dongguan local furniture brand Yu Sheng Furniture, a furniture brand that has never been known to consumers and even not familiar with the industry peers. It has conquered people's eyes with pure Nordic style furniture. This is thanks to Yusheng Furniture, a production company that has been manufacturing OEM products for many years and selling its products overseas. At the beginning of this year, it boldly acquired the well-known Danish furniture brand - MAXSOFT Mai Shi sofa. The core design team of Mai Shi Sofa was acquired together, and the independent research and development, design, production and sales of products began. This opened the prelude to Yusheng Furniture's move to the domestic market. Guangdong Furniture acquired the Danish Mai Shi sofa Yusheng Furniture. Since its establishment in 1996, it has been manufacturing for internationally renowned furniture brands. The products are sold to more than 100 countries in the world. For several years, it has been arrogant with annual sales of 70 million US dollars. People's performance. The most striking thing is that at the beginning of this year, this export-oriented furniture company suddenly made a strong effort to acquire the well-known Danish furniture brand MAXSOFT Ma Shi sofa, transforming it from a foundry company to research and development, design, production and sales. An all-round furniture company. Last year, an economic winter made most foreign trade OEM companies embark on the road of turning factories off. Some of the remaining companies have begun to ponder how to make a comeback. One of the shortcuts is the transformation of domestic sales. But in the face of the domestically-sold furniture market, which has long been competing in the heat, these “outsiders†feel helpless. Mai Shengchang, chairman of Yusheng Furniture, chose to acquire the Danish furniture brand and acquired the core design team together. “With the core R&D designers and our many years of OEM experience, we can do it. Very good." Through the "shell" transformation and deepening the domestic market to the domestic market, the biggest problem is the brand and channel construction. By borrowing the “shellâ€, Mai Shi sofa opened the first door to the domestic market. The next step for Mai Shi Sofa is to quickly spread the sales network in the national market. Mai Linchang said that at present, Mai Shi Sofa has more than 20 stores nationwide and plans to expand to 50 stores by the end of this year. By 2011, Mai Shi Sofa will have 200 stores nationwide, and the number of stores will reach 400 in 3-5 years. Soon to build a national sales network, the secret of Mai Linchang is to win with dealers. “In the past, we had to open a furniture store or represent a furniture brand. The threshold was very high. The high initial fee and the low initial volume of the purchases made furniture manufacturers, especially well-known companies, arrogant. But the furniture was completely facing the dealers. With a gentle face, all Ma Shi sofa dealers can join for free, and the manufacturer also subsidizes the dealer's store decoration fee. This is a great deal for some dealers who have been in the furniture circle for many years. Good news.†Furniture manufacturing insists on “design-oriented†Looking at China's furniture manufacturing industry, what is the core competitiveness they lack most? Design and development! “There is no soul when there is no design.†Ma Shi sofa chief design MICHAEL PETERS said: "Ma Shi sofa will follow the original design concept of people-oriented, inherit and carry forward the pure Danish lineage, create the original Nordic style products, bring the Danish leisure, quality, enjoyment, original high-end lifestyle to Chinese consumers.†“Most furniture companies in China have been following the road of imitation and plagiarism in product design. The products made lack of connotation, can not give consumers a sense of vitality and vitality. This kind of enterprise competitiveness is very weak. And Yusheng furniture is ready to work before entering the market, the most important The design and development problems were solved first.†Guan Bo, director of furniture marketing of Yu Sheng, said that in front of consumers, Yu Sheng furniture is full of confidence. This confidence is enough to support Yu Sheng’s furniture in the Chinese domestic market for a long time and stable. .
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