Analysis of the Development Trend of Domestic Security Enterprises Entering Overseas Markets

In recent years, with the rapid development of the domestic security industry, more and more well-established security companies in China have classified “globalization” as the company’s strategic development focus. After more than 30 years of development, China's security industry has rapidly emerged as an important force in the world's security industry. In addition to satisfying the needs of the ever-expanding domestic security market, China's local security companies have also been sold Europe, the United States, the Middle East, Southeast Asia, Africa and other parts of the world. At the same time, under the rapid economic development in emerging market countries such as Russia, Brazil, and India, the demand for security products in China has become increasingly tight, which has further promoted the export of China's security products.

Prospects for the development of overseas markets are optimistic As the security industry develops rapidly in the domestic market, the development of the security industry in the domestic market alone cannot be met. Only the “trust” overseas. Overseas markets have experienced the baptism of the financial crisis. At present, the market as a whole shows a significant warming trend and the situation is optimistic. It is reported that security products made in China today are not only exported to Southeast Asia, the Middle East, South America, Eastern Europe, Africa and other countries, but also exported to North America and Europe and other security technology developed countries and regions. This information further proves that Chinese security products have enough attraction for overseas markets and that domestic security companies have a promising future in overseas markets. According to many overseas investment managers of security companies, they have learned that establishing production systems and marketing networks overseas can enjoy incentives for local investment promotion, which is “very attractive” for SMEs. Moreover, domestic security companies participating in overseas exhibitions will also enjoy the government's corresponding policy subsidies. This undoubtedly injected a powerful booster for Chinese security companies to enter overseas markets. For most domestic security companies, the expansion of overseas markets is an important means to increase their own competitive strength. While China’s security companies are going abroad to develop new markets, they will also learn advanced technology and business levels abroad through continuous practice. These valuable experiences will create excellent technical strength, expand market channels, expand foreign trade exports, and create corporate brands. Win conditions.

In-depth understanding of the security gap between domestic and foreign security companies When the domestic security industry grasps the opportunity to enter the overseas market, domestic security companies must not ignore the gap between the two, we must understand the advantages and disadvantages of domestic security companies and foreign markets. Domestic enterprises are exploring overseas markets just as if a person has just arrived in a new environment and is faced with a situation of “unfamiliarity”. Failure to understand foreign languages, culture, politics, laws and other aspects will hinder our progress. Then domestic companies must understand and become familiar with the foreign policy environment as soon as possible so that they can better avoid more risks and avoid detours. At the same time, facing regional differences, resulting in a completely different use of products and requirements, common if the company is often in the export process because of quality issues caused disputes, companies only in the product quality, certificate certification, after-sales service and other sales process ring To make a good deal, the problem can be easily solved.

More importantly, domestic companies cannot overestimate the demand for overseas security products. According to relevant data, China's security products account for about 80% of domestic sales, and the proportion of foreign sales only accounts for 20%. Most security companies in China are basically still in the low-end market in the export market, while the mid-to-high-end market and core technologies are still in the hands of well-known big companies abroad. Their own brand products can stay in the mid-to-high end market. rare. Judging from the current international market, domestic security companies still have a small proportion in the global security market. When we face the “Big Cake” in the international market, we only believe that we must adhere to international routes, continue to go global, and develop an international standard. Only in this way can we achieve significant development in the global security market and be invincible. Ground. For example, it is precisely in this correct direction that these top ten security companies in China are using the independent research and development high-end technology to create a night vision smart dome camera suitable for the security industry. Screen, home security products, and with high-end performance, first-class quality in the domestic security market enjoys a good reputation. It is believed that the current strategic direction of many domestic manufacturers will be based on domestic trade, supplemented by the international market, and all manufacturers will be able to make timely adjustments while observing the development trend of the international security market.

Domestic security companies have become even more sensible to expand into overseas markets. As the overall export of domestic security companies started relatively late and was affected by some large environments, it is still in a period of growth in the export market. In the face of the vast blue ocean in overseas markets, many security companies in the country will not have a head start and adopt rational marketing strategies. The overseas sales channels are all based on the search for the marketing methods of powerful, qualified agents, distributors and contractors from abroad. In addition, we will take the initiative to market through the Alibaba brand to obtain inquiries, and from a variety of yellow pages to find the local security association dealers to sell. Like the domestic excellent security companies, most of them are OEM-based, but also have their own independent brands for customers to choose from, customers can act as local sales agents. In the face of opportunities and challenges, we have reason to believe that domestic independent brand manufacturers will accelerate the pace of technological innovation, shorten the time to market of products, strengthen the research and development capabilities and technical support of new products, commit to building core competitiveness, and continuously improve product quality. In terms of brand promotion, after-sales service, etc., they have given full play to their strengths in flexing their muscles in overseas markets and striving to get out of their own unique national brands in a fiercely competitive international market.