**** Customer Needs Relationship Business Development Lifeline

The most attractive place for security services lies in the establishment of a long-term and stable relationship of reciprocity, mutual benefit, and mutual trust between the company and its customers. The customer entrusts the “life” to the security service company and the company provides security protection for the customer. Therefore, the security service company It is not only the customer but also the company itself that any inappropriate behavior is harmed. The motivation for customers to choose a security service company comes from the customer's own needs; the second is to see if the security service company has the ability to meet customer needs. With the advancement of science and technology and economic development, market demands are constantly changing. As companies focus on the development of user needs, they must focus on consolidating existing users and open up new markets for security services because the needs of users are comparable to each security service company. Important.

On the basis of satisfying the basic needs of customers, the company must provide customers with scientific, practical, and comprehensive "people protection + technical defense" integrated service solutions in accordance with the actual situation of customers. For example, ADT did a university campus project in South Korea. In addition to basic content such as video surveillance, networked alarms and security services, ADT also smartly integrated access control management with the use and management of campus public facilities. Management has achieved a multiplier effect. According to Yun Xiang, General Manager of Guangdong Jinpeng Security Operation Co., Ltd., “Jinpeng Security uses the concept and mode of deep integration of 'people-defense + technology-prevention + object-prevention,' and provides government, businesses, families, and individuals with a combination of networked alarms and human skills. The comprehensive security operation service provides users with services such as preliminary risk analysis and evaluation, security planning, and engineering maintenance."

"With the advancement of science and technology and economic development, the concept of service has also changed for users. Service providers provide users with a complete set of security service solutions for users with "technical defense + civil defense". For the enterprise itself, it has earned both reputation and reputation. It is conducive to the sound development of the market,” added Zhang Bo, general manager of the Beijing Security and Electronics Co., Ltd.’s Urban Security and Things Group.

For enterprises to be able to win in the market competition, they must adopt a scientific management model, use market-based means, and use differentiated services to solve many problems such as capital, technology, human resources and material resources. In the long-term development of security services, it is particularly important to combine professional teams with diversified services. Only by making these two tasks solid, can companies provide customers with realistic and excellent services. In other words, “technical defense + civil air defense” is “product + service”. To make a company stand out from the crowd, it is necessary to start from the two levels of products and services. On the one hand, it strictly controls the quality of products and eliminates the inflow of inferior products into the market. On the other hand, it has a complete service system, uses existing resources to improve service quality, meets customer needs, improves customer experience, and provides standardized security services. "Current security operation services are not simple air defense or technical defense. What customers need is a comprehensive and integrated service solution that effectively combines the two. For customers, security service companies not only play the role of security service providers. It should also play a positive role as a partner,” added Yeong Wai Hon, president of Tyco Security Greater China.

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