Hardware tools are the pillar industry of Jiangdanyang. There are nearly 100 enterprises involved in the production and operation of various saw blades. The annual output value is nearly 1.6 billion yuan, and the output accounts for one-third of the national saw blade production. Nearly 50% of the total export volume, Danyang is a veritable hometown of “Chinese saw bladesâ€, emerging from Huachang, Fengtai, Youhe and other enterprises in the national saw blade industry.
Since the second half of 2008, due to the impact of the international financial crisis, the Danyang saw blade industry has encountered an unprecedented "cold winter." The large reduction in foreign trade orders directly affected the export sales of the entire industry. Until the first half of this year, the export of Danyang saw blade products still decreased by about 20% compared with the same period of last year; the continuous appreciation of the RMB directly affected the profit reduction of enterprises by about 15%; The increase in labor costs, as well as the impact of coal-fired energy prices and credit interest rates required by enterprises, corporate profits are reduced by about 20%; the export tax rebate rate for various saw blades has changed in recent years, from the original 15%. After falling to 13% and the lowest point of 5%, after the financial turmoil, the state increased the export tax rebate rate for most foreign trade products by 5-7 percentage points to encourage exports. However, Danyang’s various saw blade products have only a few varieties of tax rebates. The rate has increased, and most of the products still maintain the original tax rebate rate, which affects the company's profits by more than 5%.
In addition to market factors, the Danyang saw blade industry itself has many weaknesses, such as low technological content and low prices. Danyang saw blade products are mainly in the middle and low grade, of which low-end products account for a large proportion. Due to the low grade of products, low technology content, product prices are not up, market competitiveness is not strong, and profit margins are low. There are also fewer branded products. It should be said that the brand is the eternal vitality of the Danyang saw blade industry. In order for the company to grow and develop, Danyang must implement a good brand strategy and take the road of brand efficiency. However, some of the corporate managers in Danyang are not strong in brand awareness. Their products do not have their own trademarks, they cannot form their own brands, and they lose their product characteristics. Even some of their products are sold in OEMs, limited by dealers. Although Danyang's products have a certain market in the world, the competitiveness is not strong, and the price of the products does not go up, which seriously affects the economic benefits of the production enterprises.
It is gratifying to note that since May this year, the situation has improved and the current foreign trade orders have increased. In the classification of saw blades, carbide saw blades are better than diamond saw blades.
Faced with the grim situation, how to seek survival and development in the face of adversity has become the top priority of Danyang saw blade. Experts in the industry pointed out that the whole industry should form a new idea of ​​promoting development through adjustment, promoting development through innovation, and promoting brand development.
The first is to adjust the product structure and adhere to the road of technological innovation. First of all, product structure adjustment should be carried out, and the middle and low-grade products should be gradually transferred into the production of high-end products, improve the positioning of products and increase the competitiveness of products. Secondly, it is necessary to adjust the personnel structure. All enterprises must introduce scientific and technological talents, cultivate innovative talents, and form a research and development team. The third is to update production equipment, improve production processes, and eliminate backward technologies.
The second is to adjust the business model and adhere to the road of internal and external integration. At present, the products of local enterprises are mainly sold to the international market, and the domestic market is less sold. In the past few years, due to the better economic situation in Europe and the United States and the stable market, there is a feeling of "ugly wife not marrying". However, with the advent of the global financial crisis, foreign markets have been severely depressed, demand has decreased, and foreign trade orders have fallen sharply. Therefore, under the current economic situation, we must adjust the mode of operation and take the path of internal and external integration. We must not only do well in the foreign market, but also do a good job in the domestic market, adhere to the principle of "two legs" and try our best to develop the domestic market. Conditional enterprises should set up domestic sales departments, equipped with professional sales personnel, constantly research the domestic market and analyze market conditions, and actively and steadily do the sales in the domestic market.
The third is to carry out product upgrades and adjustments, and adhere to the road of brand economy. There are many models and types of Danyang products, but there are fewer real brand products. Although there are also national and provincial famous brands in diamond saw blades, the number is smaller. Due to the lack of branded products, the competitiveness in the market is not strong, and the price of products is not high, which directly affects the efficiency of enterprises.
Huachang, Fengtai, Youhe and other enterprises have boldly explored new products on the basis of existing products, and actively created brand products at all levels, from simply doing products to making brands.
The fourth is to carry out management mode adjustment and adhere to internal tapping potential. Everyone understands that "management benefits" is simple and affordable. How to do a good job in business management? This requires the CEOs of all enterprises to seriously think according to their own situation. In the current economic situation, Danyang should abandon the original "family-style" and "grasping discipline" management methods, adhere to scientific management, standardized management, and system management, from simple discipline to quality and energy consumption. And grasp the efficiency change. Because the market environment and development stage of the company are different, the management mode is different, so you can't use a model to copy or copy, you must choose a management model that suits your company. A word management is to set a set of incentive mechanism and various work processes, create a good atmosphere, let employees create good results spontaneously under the scientific organization, create more wealth for the enterprise and society.
The fifth is to adjust the industry resources and adhere to the road of industrial clusters. Private enterprises rely on self-accumulation and self-development, and it is difficult to achieve rapid development and growth, and it is difficult to cope with the changes in uncertainties in the market economy. In the Danyang saw blade industry, it is necessary to be led by leading enterprises. Several companies have adopted the form of shareholding or shareholding cooperation to achieve strong alliance, strong and weak merger, and carry out fundamental adjustment of Danyang saw blade product management mode. Through the form of cooperation and cooperation, the company forms a loose cooperative alliance, which makes the front chip, ink, finishing, post-paint, screen printing, packaging, etc. form a base-type industrial cluster, before and after the product is realized. Extend to achieve the purpose of eliminating disorderly development, vicious competition, and waste of resources. At the same time, after the enterprises form a certain scale, they can guide the enterprises to go public and realize the leap-forward development by leveraging the capital market.
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