Product structure adjustment has become the main theme of the development of the hardware industry

Abstract In 2010, more than half of the data released from various places, China's hardware industry data is gratifying, has gradually stepped out of the downturn. For example, Danzao Hardware's output value in the first half of the year was 7 billion, and the export of Yongkang traditional products power tools continued to rise. The export in January-June has reached 1.82...

More than half of 2010, from the data released from various places, China's hardware industry data is gratifying, has gradually stepped out of the downturn. For example, Danzao Hardware's output value in the first half of the year was 7 billion. The export of Yongkang traditional products power tools continued to rise. The export in January-June reached 182 million US dollars. In addition to benefiting the recovery of the world economy, Chinese hardware companies have also benefited from the adjustment of product structure.

In Zhejiang Yongkang, the hardware capital of China, a single hardware company in some product lines began to adjust its product structure and move to the parts market. According to the latest statistics, with the rapid development of the automobile industry, China's automobile production and sales volume has reached the world's first place in 2009. Domestic automobile consumption has entered a stage of rapid development, and it is expected to continue to grow at a rate of more than 30% in the next three years. Yongkang hardware companies are setting off a wave of product structure adjustment.

Not only Yongkang hardware enterprises have seized the opportunity, Danyang, the hometown of Chinese hardware tools, has tasted the business opportunities of product structure adjustment in 2009. It is reported that in the face of the financial crisis, Danyang hardware tools industry has adjusted product structure as one of the important ways for the hardware tool industry to resist the economic cold wave. It is understood that the main markets for Danyang hardware tools export are in the United States and Europe. Due to the impact of the US subprime mortgage crisis, the real estate market has been hit hard. The ordinary people do not buy houses or decorate. The demand for low-end hardware tools such as tool twist drills has dropped sharply, but the professional market dominated by medium and high-end products. The turmoil is not big. Therefore, Danyang Hardware Industry has reduced the proportion of low-end products and increased the proportion of high-end products.

In the bathroom hardware industry, there is also a product structure adjustment phenomenon. Take the faucet as an example: the original is a spiral lifting type, and the poor sealing performance is “run, run, drip, and leak”. There are defects in environmental sanitation and water saving performance. With the development of the industry and technological advancement, this product has been gradually eliminated. High-tech integrated ceramic sealed valve core type single, double, triple faucet and constant temperature, constant pressure faucet come out one by one, faucet, shower glass, aluminum Watertightness has achieved a complete upgrade and security update.

In the door and window hardware industry, product structure adjustment is also speeding up. The appearance of spring hinges, dark hinges, transmission locks and multi-point locks has boosted the energy levels of the entire door and window, cabinets and furniture industry. Basically realized that high-end products rely entirely on imports to excellent domestic brands and excellent products.

At present, hardware companies are faced with the important task of transformation and upgrading, and product structure adjustment is also an important part of transformation and upgrading to promote the development of hardware enterprises. I believe that more and more hardware companies will realize the strategic significance of product structure adjustment.

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