The mainstream of the market will gradually be introduced into the third-line market. The construction of the professional market for the pan-home industry will gradually develop from the first- and second-tier cities to the third-tier cities, from economically developed regions to non-developed regions. As far as the current situation is concerned, the wood door hardware market in the first and second tier cities has invested heavily, and the pace of transformation and upgrading is also relatively fast. In contrast, the size of the wooden door hardware market in third-tier cities is much smaller. Because the market size of the first- and second-tier cities is large, the area of ​​influence is wide, and the impact on the original market structure is strong, it is even more difficult for third-tier cities to re-establish a market structure centered on themselves.
However, many home and building materials markets in first- and second-tier cities have a large number of products, but the grades are not high, and most of them are comprehensive markets. There is no professional and distinctive business model. Such a situation is likely to cause disorderly competition in the industry and restrict the development of the industry. In recent years, the traditional hardware store operations have been uneven, and there are many problems in product quality and after-sales service. After extensive integration, hardware brand stores have begun to appear in first- and second-tier cities, and there is a trend toward third-tier cities. This marks the emergence of a higher-end and more complete sales system in the hardware industry, laying a good foundation for the development of the hardware industry in the third-tier cities.
At the same time, local companies in some third-tier cities are optimistic. Although they do not have a gorgeous "packaging", they are particularly active and free in the three-line hardware market. There is no dispute of "head breaking blood flow", and the "extraordinary gas" has been removed. There are a lot of "childishness" born and raised. There are quite a lot of new born calves, which are not afraid of tigers. They exude a strong attraction and mainstream the market. Gradually introduce the third-line market.
Hardware merchants in third-tier cities are gradually entering the right track. The hardware industry is different from other building materials industries, and its products range from screws to locks, from pipes to steel. At present, the wooden door hardware market in the first and second tier cities is relatively mature and has considerable hardware operation scale.
The development of the wooden door hardware market in third-tier cities is relatively lagging behind. With the development of third-tier cities, many third-tier cities are gradually getting on the right track and seeking multi-channel development. However, in the process of “actively acting†and “creating the facade†of many merchants, there are still many sales channels of wooden door merchants that are still very closed and stagnated in the traditional sales method. For example, nowadays in the Internet age, online marketing is gradually adopted by large-scale merchants, but many small and medium-sized businesses have not taken care of it. Closed channels have caused many opportunities to make new customers to be lost. Self-sufficiency has weakened the ability of these small and medium-sized businesses to resist market risks. Once the market environment changes, it is most vulnerable. Therefore, broadening the sales channels and refining the channels is a top priority for many small and medium-sized wooden door hardware businesses.
As the international financial crisis spread from the virtual economy to the real economy, China's foreign trade exports have been greatly affected and impacted by foreign markets. Many hardware merchants' orders have shrunk sharply, and production and operation are facing serious difficulties.
With the advancement of the development of third-tier cities in the country, the development of the third-line market in the wood door hardware industry has become the trend of the times. With the transfer of consumers in first- and second-tier cities to third-tier cities, the demand for wooden door hardware products in third-tier cities will gradually increase, and the third-line market will gradually mature. Hardware merchants should grasp the good opportunity of the rise of the third-tier cities, find a foothold in the third-tier market, stabilize the camp, and then develop.
Boldly promised service to seize the market according to the service. According to Jiuzheng Building Materials Network Xiaobian, today's wooden door hardware market, there is no shortage of good products, no shortage of market space, the most lacking is precisely the promise. Commitment reflects a social responsibility and is a social mission. In a market economy environment with interests first, if companies dare to make bold commitments, they will attract more attention. Together with the fact that services can be followed up, they can win the recognition of consumers, and the development of channels to build specialty stores will also be a matter of course. Giving consumers a guarantee will make the market even broader.
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J.B Machinery (Ningbo) Co., Ltd. , https://www.jbdrill.com