Hardware tool profit margin is affected by raw material market

Abstract From the overall form of the domestic hardware tool industry, most of the enterprises are still in the stage of producing low-end products and OEMs, and products that are competitive on a global scale have not appeared. At the same time, the profit margin of hardware tools is affected by the raw material market, and it is constantly...
From the overall form of the domestic hardware tools industry, most of the enterprises are still in the stage of producing low-end products and OEMs, and products that are competitive on a global scale have not appeared. At the same time, the profit margin of hardware tools is affected by the raw material market and is constantly being compressed. If hardware tools companies still rely solely on price competition, it will be difficult to improve their core competitiveness.
Hardware Tools Factory Store is one of the 102 industrial segment stores in the factory store. It is the first platform for domestic industrial product procurement, and is the only industrial product e-commerce platform in the top ten domestic comprehensive shopping. Manager of Hardware Tools Factory Store Zhao believes that although China's hardware products are at a disadvantage in the global market in terms of product competitiveness, they still have an irreplaceable position. In terms of output, the output of many hardware products in China is ranked first in the world. Among them, lighters, zippers, etc. occupy a considerable proportion in the global market, and have a great impact on the world hardware industry. At present, the sales scope of China's hardware products involves more than 220 countries, and the status of hardware tools producing countries is unquestionable. But if you want to ship Chinese manufacturing to the world, you have to build a hardware boutique.
Therefore, we need to find a targeted solution based on our own situation:
First, improve the brand to take action. China's hardware tools industry lacks brands that can be screamed around the world. This will create a mixed illusion. If there is no unified market norm, it will be difficult to win when it is competitive with foreign countries.
Second, enhance technological innovation capabilities. China's hardware and tool companies rarely have their own research and development parts. It is often difficult to grasp the dynamics of the market in the first place, relying solely on the research centers of industry associations. Therefore, hardware tools companies need to seriously reflect, innovation is the first productivity, and increase the demand for hardware tools products from the root.
Third, optimize the market structure. At present, the sales model of most hardware tools companies relies on offline business, which is very limited by geographical influence. This requires the marketers of hardware tools companies to think a lot, adjust their business methods, and promote sales through new marketing models such as e-commerce.
Fourth, the use of industry platforms. Nowadays, the concept of Internet sales has been deeply rooted in people's minds, and the platforms of various industries on the Internet have also been increasingly perfected. It is entirely possible to meet this development situation and use the excellent e-commerce platform as a breakthrough in sales and service to realize its own mode change.

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