The regulation of the property market and the increase in raw materials prices... Thus, residents' purchases and renovations are not very demanding, which has brought a direct negative impact on floor sales. In spite of this, all kinds of "bad news" have not caused a fatal blow to the flooring industry. Instead, a large number of floor manufacturers took the opportunity to snatch up the resources of the store and started the fight for the channel and defend the battle.
Due to the relatively low barriers to entry, many SMEs are flooding into the flooring market driven by profits, using non-pipelined, non-scale production, and low-cost dumping, which seriously disrupts the original order of competition. However, with various business difficulties in recent years, most small and medium-sized floor companies will be eliminated. The flooring industry will enter the era of concentrated competition from the era of squabbles and fights.
Looking at the national market, the flooring industry has now formed five major core regions: the Greater Beijing and Tianjin region, the Pan-Pearl River Delta region, the Yangtze River Delta region, the three northeastern provinces, and the northwestern Southwestern region.
Market Convergence Calls for Brand Competition
The person in charge of a floor brand stated: “From the region to the whole country, it is a flaw for wood companies, and it is also a brand-new topic for flooring companies. This requires floor companies to attach importance to brand awareness while strengthening channel and sales volume. Brand Building."
With the in-depth development of the market, the homogenization of products is becoming more and more serious, and product imitation is hard to prevent, and it also forces floor manufacturers to carry out brand building.
The engineering market is a great gospel
Looking at the experience of various developed countries in the world, refined decoration will inevitably become the mainstream of real estate development. The former Ministry of Construction has already issued policies and regulations such as fine-tuning implementation rules and regulations, and domestic real estate development companies are also increasing the proportion of well-furnished houses. This is undoubtedly a great boon for the floor sales engineering market.
The person in charge of the wood industry further spoke: “At the same time, according to the national plan, the scale of construction of ordinary residential housing for urban residents will continue to be the focus. Rural townships and townships will make the second-hand housing market flourish. The decoration and decoration for three times will be a bigger potential market in the future.†The person in charge of the wood industry said: “Individualized life requires a personalized floor, and it can resonate with consumers in the corporate culture and brand core. It will be the key to success in the consumer market."
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