Throughout the entire coatings market, the products are similar, and the marketing methods are different. If there is a billboard, it will be approved by the TV network and get the brand recognition. If there is a quality card, it will be spent on the product and gradually enter the consumer's field of vision. There are also cultural cards that will penetrate the cultural concept. The product itself and the culture blend together. All kinds of tricks are nothing more than to finally get the satisfaction of consumers, successfully entered the home improvement market, and become a public eye.
Who is the decoration for the end? For thousands of consumers. What do consumers need most? Of course, a green home environment. Only by understanding people's needs can we accurately grasp market trends.
Since the 1990s, with the continuous improvement of people's living index, the paint market has undergone great changes. From inferior chemical raw materials to green environmentally friendly paints, from simple brushwork to thoughtful after-sales service, paint has changed from a simple decoration material to an indispensable companion for people's daily lives.
The concept of Chinese people living and working in peace is very strong. It is the most important thing to have food, clothing and housing. Buying a house will inevitably use paint, especially in recent years, real estate speculation is very hot, the coatings market is developing strongly, and the industry competition is becoming more and more fierce. Each brand makes every effort to share a piece of the market. With the intent of some architectural coatings to compete for market share with brands, the survival situation of small and medium-sized brands has become more severe. In such a brutal competition, only a new way to go against the war can be surprisingly successful.
While all the paint experts are working hard to divide the market, Guangdong cherry paint has calmed down to think about how to improve the product.
According to the development trend of coatings, green environmental protection will be the unanimous choice of consumers. In order to occupy the market, market research is a must. Sakura paint starts from the consumers themselves and further subdivides the target population to produce home decoration coatings suitable for children and pregnant women. Children are more sensitive to odors and more physique. The mothers are pregnant with the next generation and are the focus of protection. For the coatings used by these two groups, the selection of raw materials should be more precise, the details should be handled with caution, and the quality inspection should be stricter. Health is always the first, green and non-toxic can touch people's hearts. These two special paints are popular in the market and are popular among children and pregnant women.
Imagine, even the paints that children and pregnant women love, what are the advantages in quality? It is impossible to seize the market by advertising alone, more to meet the needs of consumers, to customize the paint, to make consumers Reassuring products. Guangdong Sakura Paint not only knows how to segment people in the age group, but also dares to open up new areas. Many of the current coatings markets are taking high-end routes, with more advertising costs, more intermediate links, and more expensive terminals. Most of China's people are middle class. Guangdong Sakura Paint looks at this market, minimizes the intermediate channels, and provides the best quality coatings at the best price. Today, low-carbon, environmentally-friendly, high-quality life is no longer a luxury for the average working class.
People who win the hearts of the people have the world, and only know what consumers want, in order to clarify the direction of product development. Health and environmental protection is undoubtedly the trend of the future coating market, and personalized service is the ultimate pursuit of consumers. In the anti-war drama, Sakura paint is based on the consumers themselves, the matching of precise products and people, and stands out from many brands. This is hard work, but it wins beautifully.
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