With the rapid growth of the economy and the rising standard of living, outdoor furniture has become a common part of everyday life for many people. At first glance, the difference between regular furniture and outdoor furniture may seem to be just about where it's placed—inside or outside. However, the significance of outdoor furniture goes far beyond that. Its market is not only limited to commercial or high-end consumers but is expanding rapidly as more people embrace the "pan-outdoor" lifestyle.
In today’s fast-paced world, leisure has become an essential part of life. Since China's reform and opening-up, the country has experienced remarkable economic growth, and people's lives have become increasingly busy. The ancient dream of enjoying a quiet moment under a hedge or watching the southern mountain in peace is no longer just a poetic vision—it's now a desire that modern people are actively seeking. Leisure is not just a luxury; it's a fundamental human right that reflects the quality of life and the development level of a society.
In developed countries, people often divide their time into three equal parts: one-third for work, one-third for rest, and one-third for leisure. This shows how deeply embedded leisure is in daily life and how it contributes to overall well-being. As a result, the leisure industry has become a major driver of economic growth. In China, people are gradually shifting their focus from material wealth to a higher quality of life, making leisure an important part of personal happiness.
The rise of the "pan-outdoor" trend has significantly boosted the demand for outdoor furniture. With more people engaging in activities like road trips and camping, the market for outdoor products is growing rapidly. According to data from the Ministry of Public Security, the number of private cars in China reached 74.8 million in 2011, with over 74% of all vehicles being privately owned. This massive increase in car ownership has created new opportunities for outdoor leisure, such as self-driving tours.
During weekends or holidays, families and friends gather to drive out of the city, enjoy nature, and relax away from the noise of urban life. Self-driving tours have become a popular way for adventure lovers, with many enthusiasts dedicating their free time to exploring the outdoors. These groups, known as "donkey friends," often travel in large numbers, making outdoor activities more social and accessible.
According to a recent Nielsen survey, Chinese consumers ranked first globally in spending on entertainment, technology, and stock investments in 2013. This shift in consumer behavior has led to the emergence of new markets, including the growing demand for outdoor equipment like tents, umbrellas, folding tables and chairs, and barbecue tools. These items are now essential for those who enjoy outdoor leisure.
As the global economy slows down and the real estate market becomes less stable, the outdoor furniture market is quietly expanding. While sales of outdoor furniture have been increasing by 30% annually, it still represents only a small portion of the broader "pan-outdoor" market. For businesses, identifying these emerging needs, adjusting product strategies accordingly, and developing comprehensive marketing plans can help unlock the full potential of this growing sector. By doing so, companies can break through traditional barriers and create a more vibrant and dynamic future in the outdoor lifestyle industry.
Hot Tubs
Nowadays, people have a growing demand for hot tubs. In order to meet the requirement of different customers for hot tubs, Aquaspring has designed over 100 hot tub models. But at the same time, some customers have reported that we have too many models and it takes too long to choose the right hot tubs. In order to help you choose the right spa models more quickly, we have specially classified these hot tubs into different categories. You can choose from the categories of number of seater, luxury models and economy models. If you want to looking for a suitable hot tub more conveniently, you can please also send us your needs and we have professional sales representatives to recommend models and provide solutions for you.
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Foshan Nanhai Halo Sanitary Ware Co., Ltd. , https://www.halospas.com